Cashify has partnered with boAt to sell premium accessories in India


Cashify, the biggest re-commerce platform, has partnered with award-winning consumer audio brand boAt, to retail its wide range of headphones, earphones, Bluetooth speakers, travel chargers & premium cables. Cashify has been one of the most preferred partners of smartphone brands for their buyback and upgrade programs, and for the first time, it has partnered with an accessory brand. The partnership will enable Cashify to offer an inclusive brand experience and will open new retail channels for boAt as they continue in their journey to become a household name.

With the partnership, boAt will be expanding its offline reach via Cashify’s 25 stores and kiosks across 6 cities in India.

On the alliance Aseem Goyal, VP – Retail Expansion at Cashify said; “We are glad to partner with boAt and we hope it will be a great value addition for our customers to avail their premium accessories and all the services related to smartphones at Cashify stores. As we are already planning to make Cashify a unique marketplace for people to sell old smartphones, buy refurbished smartphones, get the cracked screen repaired and accessorize their smartphones. This partnership is a move in the direction to become a more holistic marketplace for smartphones users. In the coming months, we are planning to reach out to more cities with Exclusive Cashify stores, as a part of our offline expansion plan in India and looking forward to offering whatever a smartphone user needs, all at one place.”

On the partnership, Ankush Guglani, National Sales Manager at boAt said, “Cashify
enjoys a loyal userbase both online and offline when it comes to refurbished mobiles. As part of our growth strategy, we are now establishing new touch points for customers to experience our innovative products that are not simply functional but also complement their lifestyle. With this partnership, customers will be able to buy their favorite boAt accessories, while they revel in their new refurbished smartphone purchase from Cashify.”

boAt offers enhanced sound experience that meets individual needs through ‘hearable accessories’ in various designs, colors, prints, sounds quality and portability options, that are in tune with the evolving consumer’s personal lifestyle statement. Cashify is also bringing its own range of refurbished smartphones.