Cellbay, established in 2016, is a multi-brand mobile retail chain based out of Hyderabad that deals with all prominent mobile brands such as Samsung, Redmi, Oppo, Vivo, Realme and more. During an interaction with Mobility Magazine, Mr. Soma Nagaraju, Managing Director-Cellbay, illustrates the steps taken to position Cellbay as a dominant store in the retail setting.
Elaborating on Cellbay’s philosophy, Mr. Soma Nagaraju shares, “Cellbay thrives on the 5C Mantra – Clarity, Customer, Culture, Challenges and Confidence. The actions and mantra go hand-in-hand and is the reason for the grand success of our network. At Cellbay, Our employees are our brand ambassadors. We are also extending our services to online with main focus on better after-sales-services and superior customer experience. Cellbay offers products at reasonable prices and keeps the feel and touch of customers at the front.”
Today, Cellbay has evolved into a one-stop-destination for mobile devices and services and one of the most successful retail chains in Southern India region and moving forward to the milestone of having over 200 stores.
Elaborating on the scope of offline retailing, Mr. Soma Nagaraju adds, “The design & functionalities with customised packaging without compromising on the utility improves the brand value of mobile accessories, where customer satisfaction and touch and feel are the prime aspects in the retail space. We also give special importance to customer reviews on our services which help us to understand customer preferences and fill the gaps in serving the customers. The opportunities are huge in the offline retailing despite the growth of online retailing platforms. Cellbay continues to rev up the mobile shopping experience of the users through innovative ideas and strategies so that the customer can get the best experience.”
The increasing penetration of smartphones and their dropping prices are driving the demand for various mobile phone accessories, which have become essential for the present day consumers and they are willing to pay extra for advanced features. The rise in disposable incomes is another factor that is revolutionizing the buying and spending patterns of customers. Changes in the outlook of consumers is leading to high demand for fashionable mobile accessories.
Mr. Soma Nagaraju briefs, “The market studies show that the consumer behaviour is changing continuously, and the users are growing more cautious in choosing the products with quality & functionality. We at Cellbay work on a research-based model and try to provide products as per the current needs of the consumers.”
Keeping the changing customer preferences in mind, Cellbay adopts effective new strategies to provide the best services to the end consumers. The company continuously upgrades its marketing strategies and business model to provide the best of services and experiences.
Talking about their future plans,Mr. Soma Nagaraju concludes,“For us, the customer satisfaction is vital. We want to increase the number of stores to beyond 200 in the coming years and also expand into other regions and cities in the future and widen our footprint. “
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