Cellecor Gadgets Limited is driven by a vision to transform the consumer electronics landscape. During an exclusive interaction with Mobility Magazine, Mr. Ravi Agarwal, Founder and CEO, Cellecor, shares the company’s vision, strategic approach, and growth journey, how the company is positioning itself as a leading consumer electronics brand in India, outlining key milestones achieved and the roadmap for future expansion and innovation.
Cellecor Gadgets Ltd is a leading consumer electronics brand in India. Take us through its wide range of products.
Cellecor Gadgets Ltd. offers one of the most diverse product portfolios in India’s consumer electronics space. Our range includes Smart TVs, Home and Kitchen Appliances, Smart Wearables, Mobile Phones, Smart Gadgets, and IT & Mobile Accessories. Each product is designed to deliver high performance, intuitive user experiences, and affordability ensuring quality technology reaches every Indian household. Our aim is to make smart living accessible, practical, and impactful across urban and rural India.
How does the company differentiate itself in the competitive electronics market?
Cellecor stands out by blending affordability with innovation. We offer over 600 SKUs spanning multiple categories, each embedded with advanced features tailored for Indian needs. Our differentiation lies in three key areas: deep market understanding, affordability, and a robust distribution ecosystem that includes 65,000+ retailers and 1,800+ distributors nationwide. We don’t just sell products, we deliver reliability, convenience, and value.
Recently the company achieved 105% YoY revenue growth. What strategies fueled this expansion?
Our 105% YoY growth, reaching ₹1,025.95 crore in FY25, reflects our focused execution across multiple strategic areas. We expanded into high-growth segments like Smart TVs, and Kitchen and Home appliances, while strengthening offline presence via exclusive stores and partnerships with major retail chains such as Sathya, Sangeetha, and B New. Collaborations with celebrities like Kareena Kapoor Khan enhanced our brand visibility. Significant investments were made in warehousing, talent acquisition, and supply chain optimization. Additionally, we accelerated growth in Tier 2, 3, and rural markets through localized marketing and product innovation. Strategic tie-ups with manufacturing leaders like Dixon and PF Electroplast supported scale.
Discuss the strategic collaboration with Dixon Technologies.
Our partnership with Dixon Technologies represents a significant leap in localized, quality manufacturing. Dixon is producing our new range of fully automatic washing machines in their ISO-certified facilities, ensuring global standards in build and reliability. This collaboration allows us to offer Made-in-India appliances tailored for mid-sized Indian households, supporting our vision to serve not just metros, but the rapidly evolving semi-urban and rural markets.
How does Cellecor ensure its products meet international standards and customer expectations?
We integrate quality assurance at every level from sourcing components from trusted manufacturers to rigorous pre and post-production checks. Cellecor also invests in R&D to align product features with global trends while customizing for Indian usage. Regular customer feedback loops and reliable after-sales service ensure continuous improvement and sustained consumer trust.
What is Cellecor’s strategy for strengthening its online and offline retail presence?
We follow an omnichannel approach. Online, we are scaling aggressively via platforms like Flipkart, Amazon, Zepto, and our D2C website amplified through targeted performance marketing. Offline, we are deepening reach through 65,000+ retailers, 1,800 distributors, and a fast-growing network of exclusive Cellecor brand stores across India. This integrated strategy helps us offer a consistent, seamless brand experience across touchpoints.
What are Cellecor’s long-term goals and how does it aim to lead the consumer electronics industry?
Cellecor’s long-term vision is to become a household name in India and an emerging global player. We’re investing ₹100+ crore in FY26 towards capacity building, R&D, and new category expansion including commercial freezers, fans, water coolers, and small kitchen appliances. By combining local manufacturing with global partnerships like H&T and Jia Zha Geye, we aim to lead not just in sales but in innovation, accessibility, affordability, and trust.
Covered By: Mobility India / Cellecor
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