Corporate Solutions is a leading gifting solutions distributor associated several leading brands with a nationwide network of agencies and partners connected to thousands of corporate clients. In an interaction with the Mobility Magazine, Mr. Sahaj Bhatia, Partner & Business Head, Corporate Solutions shares about how their company’s vision, business strategy, operations and future plans.
Please brief us about the journey and milestones of Corporate Solutions.
Corporate Solutions was founded by my father Mr. Sunil Bhatia in 2007 as a retail outlet. I joined the company in 2013 and started corporate gifting during which time I identified several gaps in the way the gifting agencies operate, reach the corporate buyers and deliver the gifting solutions. I noticed a big untapped opportunity in the gifting industry and reoriented our company’soperations to be a specialized B2B infrastructure layer that bridges the gaps between the brands, the gifting agencies and the corporate buyers. We initiated the company’s B2B distribution journey in 2018 through a pan-India partnership with Nestlé for Nescafé coffee machine, and in the following years expanded our business partnerships adding 20+ leading consumer brands across categories including electronics, lifestyle, wellness, food & beverage, and premium gifting. Currently we are distributing for 10 lifestyle brands like Dyson, Noise, Boat, Qubo, Portronics, Boult Audio, Xech, Farmley, Aquaminder, Everyday Organizer, and Timalfi among others.
What are your Go-To-Market and Supply Channel Strategies?
Our business model is aimed at creating value for all the stakeholders in the supply chain. Today, for the gifting agencies and partners, Corporate Solutions is the one point contact providing faster quotations, procurement, competitive pricing and inventory availability. Our strategy is to help partners gain incremental revenue without building separate B2B sales teams. At present, we are serving 10,000+ corporate customers through a network of 5,000+ gifting agencies and partners pan-India. Presently, our annual growth rate is around 45%.
What opportunities and challenges do you see in the gifting space and how do you respond to them?
Talking about challenges, the corporate gifting industry in India remains highly fragmented and largely unorganized. Corporate buyers typically share only budget and quantity requirements, leaving gifting agencies to source products from a few existing vendors rather than from the reputed and specialized gifting solution providers. Recognizing this gap, we built Corporate Solutions as a one-stop B2B distribution company that enables gifting agencies and partners to access multiple leading brands through a single point.
How do you motivate your down-line partners to perform better?
As the e-commerce platforms gained scale, maintaining competitive pricing became increasingly important. We developed new inventory-led procurement strategies and volume-based purchasing models to offer competitive pricing to our reseller network. We also provide samples and organize product demos to our partners so that they can have clear knowledge of different products, brands and options.
What new corporate gifting distribution trends do you foresee and what are your future plans?
In the coming years, we want to expand our operations further and develop Corporate Solutions into an India’s leading technology-enabled procurement and distribution platform for corporate gifting. We are investing more to expand our digital infrastructure that creates real-time inventory visibility, having intelligent pricing systems and create multi-city fulfillment capabilities. Our next phase of growth will be driven by technology-led procurement, expansion of brand partnerships, enhanced fulfilment capabilities, and geographic expansion, with a vision of 200% growth within the next two years.
Covered By: Mobility India / Corporate Solutions
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