Crown-it App Launched in Bangalore, Starts with 2500 Merchants in FnB category

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Hyper local merchant discovery and privileges platform Crown-it is launching in Bangalore today.  The mobile app that was first launched in 2014, has made its presence felt in Delhi – NCR and Mumbai so far with a user base of 300,000. Crown it making its opening in Bangalore with 2500 merchants listed in the FnB category with health and other segments like health and travel to be introduced soon.

Speaking on the launch, Sameer Grover, CEO and founder commented “We were extremely pleased to announce this launch and broaden our horizon with a new set of audience and merchants.  Our mission is to tap 25 cities by 2018; this is the seventh city and just the beginning to achieve the big milestone that we have set for ourselves. It’s our constant endeavor to empower the offline retailers and thereby come up with best curated deals for our consumers.”

Crown it is an advanced hyper local app that operates on an Online to Offline platform. It not only offers personalized and curated shopping offers and cash back offers to customers based on their liking and spending habits but also enables the dealers to reach out to their target audience through customized deals. The Cashback to customers is credited to their closed Wallet, which the customer uses for talk-time, Bill Payments, Online Shopping, Movie tickets, Charity etc.

By the end of 2015, the company is planning to expand to other categories like weekend getaways, apparels and more. At present, it drives a monthly GMV of $3Mn and is on its path to achieve a couple of million users and monthly $25Mn GMV by Mar-2016 ($300Mn annual runrate GMV). The company is targeting to have 20 million users and drive $1.2Bn of annual GMV across 25 cities in India by 2018.

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