It’s that time of the year when sisters & brothers eagerly await for Raksha Bandhan – a festival when siblings shower each other with love and blessings. This year, Vodafone became part of this emotionally cherished bond between brothers and sisters through ‘Rakhi-Ek Atoot Connection’ with Vodafone SuperNet 4G -The Data Strong Network. Customers were given a platform at Vodafone Stores to tell the whole world the loved memories of their relation, and gave siblings an opportunity to share their videos & snaps of the special moments spent together and get it posted on social media.
Vodafone’s ‘Rakhi-Ek Atoot Connection’ initiative was conducted at Vodafone stores in UP East on August 3rd to 14th August, 2017. Vodafone customers were invited to walk in to these stores with their sibling to get a photo clicked & video recorded featuring the brother and sister sharing anecdotes on the special bond they had enjoyed together. Customers then immediately posted these through Vodafone SuperNet 4G -The Data Strong Network on their Facebook wall through Augmented Reality.
Under this initiative Vodafone UP East is running a contest in which video with maximum likes will get a chance to win a Smartphone. The contest will last till 14th August 2017.
Thanking Vodafone customers for visiting Vodafone stores with their siblings, Nipun Sharma, Business Head-UP East, Vodafone India said, “Vodafone has always believed in engaging with our valued customers by celebrating festivals with them in innovative ways. Raksha Bandhan represents the unique bond of love between sisters and brothers. With Vodafone‘Rakhi-Ek Atoot Connection’ we invited our customers to share the festive spirit with us, even while giving them an special opportunity to record some of life’s most precious moments with their siblings and post this video on their facebook wall.”