CYOMI has been one of the leading brands specializing in mobile accessories and gadgets. During an exclusive interaction with Mobility Magazine, Mr. Amar Bharti, Chairman, CYOMI, and Mr. Hitesh Bharti, CEO, CYOMI trace their journey, brand policy, value system and road ahead.
Journey
Under his dynamic leadership, Mr. Amar Bharti, Chairman of CYOMI, brings a wealth of experience into CYOMI and its audio and technology initiatives.
In 2008, sensing the seismic shift in consumer preferences in India, Mr. Amar Bharti directed his focus towards the burgeoning mobile phone industry. Recognized as an illustrious figure in this field, he strategically started CYOMI as a mobile accessories brand, aiming to capitalize on the enormous demand generated by the widespread use of mobile phones. With a vision to redefine the lifestyle tech accessory landscape, he set out with a diverse range of products, and as it continued to evolve, its focus sharpened. In 2019, the brand took a decisive shift towards the realm of Bluetooth speakers.
Under his astute guidance, commitment to excellence, and innovative spirit, CYOMI has evolved into a leading player in the audio and technology market with 150 products, including a wide range of entry level speakers and more than 90 models of Bluetooth speakers, thereby creating a huge consumer base of 2 crores.
Young & Dynamic Mr. Hitesh Bharti Reshapes the Tech Policy
In 2017, Mr. Hitesh Bharti, CEO of CYOMI, joined the business, and driven by his entrepreneurial instincts and insights into emerging trends, the brand has been able to set out to reshape the consumer electronics industry in India under his leadership, perseverance, and an unwavering commitment to excellence.
Mr. Hitesh Bharti, defies age barriers as the CEO of Cyomi, pioneering products tailored for Young India. With an innate understanding of his demographic, he seamlessly connects with Millennials and Gen Z, crafting trendsetting innovations that resonate deeply. His astute awareness of youth culture allows him to anticipate market demands, inspiring envy among competitors who eagerly emulate his creations. Mr Hitesh’s secret lies in his unwavering commitment to engaging with his consumer base, listening to their desires, and translating them into innovative offerings. His ability to bridge generational gaps positions him as a beacon of innovation and a trailblazer in the ever-evolving landscape of consumer technology.
Adaptable Approach & Focus on Quality
The core of their strategy is to elevate the brand and further enhance their product excellence. The product strategy entails deciding the products based on consumer preferences, pricing, pace, and innovation. CYOMI’s adaptable approach provided the freedom to experiment without worrying about success or failure, allowing Mr. Hitesh Bharti to tailor their strategy according to consumer needs and establish CYOMI as a tech brand synonymous with quality and affordability.
Product Range
At CYOMI, their commitment extends beyond products. From Mini Speakers for personal moments to small speakers for intimate gatherings, soundbars for immersive entertainment, big party speakers for celebrations, karaoke speakers for music enthusiasts, and speakers with wireless mics for added convenience, the brand’s product range caters to every audio need and occasion.
Discussing the brand’s inception and policies, Mr. Amar Bharti comments, “CYOMI started in 2017 with 150 products, and our strategy of optimum pricing without compromising on quality has been the reason for our success. Our main focus has been built on prioritizing customer satisfaction. Today, CYOMI has not only established itself as a trusted name in consumer electronics worldwide but has also come up with more than 90 models of Bluetooth speakers and a consumer-base of 2 crore.”
Future Plans
With its customer-friendly pricing policies, strategic marketing and high quality, CYOMI has emerged as a formidable player, constantly pushing the boundaries of innovation in the tech industry. CYOMI will continuously be focusing on enhancing its product excellence and putting innovation at the heart of its designs.
Looking ahead, CYOMI announces the development of high-end speakers tailored for the Tier 2 and Tier 3 cities of India. The brand aims to come up with more speakers, like premium products in speakers, trolley wireless speakers, microphone speakers, etc. While seizing new opportunities in the market, CYOMI also aims to disrupt the market with earbuds.
Talking about future plans, Mr. Hitesh Bharti reveals, “During my experience over the years, I have associated myself with technologists in China, learned about the software, the manufacturing processes and have tried to strike a balance between affordability and quality. Our R&D team ensures that all the products are developed keeping in mind the smallest needs of our consumer base. CYOMI has been the frontrunner in the Bluetooth speaker segment and we plan to take the same strategy into the ever rising Bluetooth earbuds segment as well. We have also developed a range of high performance earbuds with aggressive pricing and aim to disrupt the earbud market and at the same time strengthen and maintain our infallible leadership in the Bluetooth speaker market.”
Covered By: Mobility India / Cyomi
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