During an exclusive interaction with Mobility Magazine, Mr. Amar Bharti, Chairman, CYOMI, and Mr. Hitesh Bharti, CEO, CYOMI share the journey of the brand, the product range, market positioning, and road ahead.
Please brief us about CYOMI’s latest product portfolio, performance in FY2025-26 and differentiators.
CYOMI has built a strong and diverse portfolio in the audio and mobile accessories space, with Bluetooth speakers being the core strength. Our latest product portfolio includes compact Bluetooth speakers, party speakers, soundbars, karaoke speakers, smart audio wearables, and other lifestyle-led mobile accessories. In FY2025-26, CYOMI continued to receive strong acceptance in the offline market, while also preparing for a larger digital and modern retail expansion. CYOMI has already reached 5 crore+ households across India, and continues to grow. CYOMI combines mass-market reach with design-first thinking with strong presence in the offline market. Our products are youthful, colorful, fun, and aspirational, while still being affordable for the Indian consumer. Having Arbaaz Khan associated with our brand, has helped to strengthen our appeal and image in the market.
In which product category are you specialized? What are the latest technologies and market trends in the mobile accessories segment?
CYOMI is specialized in providing small and mid-size Bluetooth speakers, karaoke speakers, party speakers, and soundbars. We understand what Indian consumers look for — powerful sound, good bass, attractive lighting, portability, durability, and value-for-money pricing. Our tagline is: ‘Mauka ho koi bhi, BAJEGA toh CYOMI hi. ’There is a growing trend of karaoke house parties, where families and young people want portable speakers with wireless microphones for singing, hosting, games, and entertainment. People, especially the Gen Z and millennials, want an all-in-one entertainment product with powerful sound, RGB lights, long battery life, portability, and wireless mic compatibility and design-led products. Going forward, we will focus strongly on expanding our karaoke speaker range, especially the models with wireless mic support, better lighting, stronger bass, and portable party-focused designs.
What are the opportunities and challenges in the current mobile accessories space?
We see a great opportunity, while remaining strong in the offline, expanding into modern retail, e-commerce, quick commerce, and then eventually into global markets. Coming to the challenges, the market has become highly competitive and price-sensitive crowded with many unorganized players, frequent price wars, and copycat products. Educating the consumers to choose products with better quality and better design rather than only the cheaper options is another challenge. But we believe brands that focus on design, quality, distribution, and trust will win in the long term.
Brief us about your supply channel structure and how you enable your partners.
CYOMI has built a strong offline distribution network that includes distributors, wholesalers, retailers, and regional trade partners across India which has helped us reach deep into the Indian market and build visibility in multiple states and cities. For us, our channel partners are also our growth partners. We enable them with competitive pricing, attractive product designs, fast-moving models, marketing support, display material, product training, regular new launches and healthy margins. Going forward, we are also strengthening our presence across modern retail, e-commerce marketplaces, quick commerce, and our own D2C channel.
What are your future plans?
We will continue to expand our Bluetooth speaker range with small speakers, party speakers, karaoke speakers, soundbars, and smart audio products. We are also exploring new-age mobile accessories and audio-led lifestyle products that appeal to younger consumers. In terms of market reach, we want to grow aggressively across modern retail, e-commerce, quick commerce, and D2C. At the same time, we will continue strengthening our offline distribution network, which has always been CYOMI’s backbone. Our larger vision is clear: to build CYOMI into a proud Indian audio brand that delivers great sound, great design, and great value for every Indian household and every occasion.
Covered By: Mobility India / Cyomi
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