In a market overflowing with brands chasing trends, CYOMI stands apart as a story of Indian ingenuity, family legacy, and sonic excellence. During an exclusive interaction with Mobility Magazine, Mr. Amar Bharti, Chairman, CYOMI, and Mr. Hitesh Bharti, CEO, CYOMI share the journey of the brand, the product range, market positioning , and road ahead .
Founded by Mr Amar Bharti — a revered name in the Indian electronics industry — and his son Mr Hitesh Bharti, CYOMI has grown into one of India’s most admired brands in Bluetooth speakers, earphones, and neckbands. Together, the father-son duo combined experience and youthful innovation to make premium audio truly accessible to every Indian.
The Beginning: A Shared Dream
The CYOMI story began with a shared belief between Amar Bharti and Hitesh Bharti — that great sound should not be a luxury, but a lifestyle accessible to all. Having spent decades understanding India’s electronics ecosystem, Mr Amar Bharti recognised a coming shift — a wireless revolution in personal audio. His sharp foresight met Hitesh’s new-age thinking, and together they laid the foundation for a brand that would blend quality engineering, striking design, and honest pricing.
From day one, the vision was clear: create a proudly Indian audio brand that could stand shoulder-to-shoulder with global names — and sound even better.
Building a Brand That Speaks Through Sound
CYOMI quickly earned recognition for its distinctive mix of powerful performance and modern design. Its products — from compact Bluetooth speakers to ergonomic earphones and neckbands — are engineered to deliver immersive sound without stretching the wallet. The brand’s motto, “Optimum pricing without compromising quality,” remains the guiding force behind every launch.
Each CYOMI product carries what the founders call the “Triple D DNA” — Design, Durability and Detail. From material selection to acoustic precision, every element reflects their shared obsession with craftsmanship and user experience.
Product Range: Sound for Every Occasion
CYOMI’s strength lies in its carefully curated yet diverse audio portfolio.
– Bluetooth Speakers: Compact, stylish, and bass-rich — built for portability and parties alike.
– Neckbands: Lightweight and comfortable, offering crystal-clear sound for daily wear.
– TWS Earphones: Engineered for clarity, convenience, and long-lasting playtime.
Each category has been crafted keeping in mind India’s evolving lifestyle — whether it’s music on the move, work-from-home calls, or celebration playlists.
Market Positioning: Affordable. Aspirational. Authentic.
CYOMI occupies a rare position in India’s competitive audio market — premium in feel, accessible in price, and uncompromising in performance. Its commitment to design and reliability has struck a chord with young consumers who demand both substance and style. By consistently offering high-fidelity audio wrapped in sleek aesthetics, CYOMI has become the go-to choice for India’s new-age listeners.
Pan-India Presence with Global Vision
Under Mr Amar Bharti’s leadership and network-building expertise, CYOMI established one of the strongest distribution systems in the country. With over 250 distributors and a presence across 3,000+ cities, the brand’s footprint now stretches from metros to remote towns — bringing high-quality Indian sound to millions.
This widespread trust, built over years of ethical business and dependable service, remains one of CYOMI’s proudest achievements.
The Road Ahead: Legacy Meets Innovation
Today, CYOMI continues to evolve under the joint leadership of Amar Bharti and Hitesh Bharti. While Mr Amar Bharti provides the wisdom, relationships, and market understanding that shaped the company’s roots, Hitesh drives its future — leading product innovation, brand storytelling, and youth engagement.
The duo’s combined vision is to expand into smart connected speakers, next-generation TWS earbuds, and premium Made-in-India audio systems that showcase the precision and prowess of Indian engineering on the global stage.
“Our journey has always been about balance,” says Mr Hitesh Bharti. “My father’s experience anchors our brand, while my generation’s energy pushes it forward. Together, we’re proving that India can create world-class sound — proudly, passionately, and powerfully.”
Covered By: Mobility India / Cyomi
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