In a bid to encourage people to practice social distancing to overcome the COVID-19 global pandemic, DROR, India’s first personal safety app to introduce ‘social distancing score’, launched a first of its kind ‘Social Distancing Contest’, in association with MobiKwik. Boosting the spirit of togetherness as well as spreading awareness on the importance of social distancing to contain the spread of COVID-19 in India, the contest aims to inspire and felicitate people who are adhering to the suggested health advisories Through the created platform, users will now be able to share their social distancing score and drive forward the message through this thought-led community-driven initiative that is playing a vital role in flattening the curve.
Amplifying the core message of the contest by reaching out to all android users, the contest revolves around the app’s pioneering feature, ‘Social Distancing Score’. To participate in the contest, users must register in DROR’s community post which they can keep track of their daily, weekly, and fortnightly social distancing scores. Based on these scores, the Social Distancing Contest will choose a few lucky winners with the highest social distancing scores and reward them with wallet-cash vouchers up to INR 5000 through MobiKwik digital wallet.
Further increasing the engagement factor amongst users and making each one of them involved and aware of the fact that they’re making a difference, the initiative will also enable users to share their Social Distancing score across social networking sites such as Facebook, Instagram, or Twitter. With the onus to make the contest a highly-interactive one, users can also share their social distancing picture while sharing their scores and show everyone how they are maintaining social distancing.
Speaking about the novel feature, Dhiraj Nauhbar, DROR’s Co-Founder and CEO, said, “The contest and the feature are aimed towards inculcating the importance of social distancing amongst our users. In our endeavor to acknowledge their continued efforts in adhering to the health advisories, we will reward all the winners with the highest social distancing score and felicitate them as the heroes of the society for maintaining social distancing. The Social Distancing Score will further motivate everybody to follow the rules of social distancing as a community-driven effort. We are glad to have played a small role, via this contest, towards encouraging positive change amongst a society that leads to a better, brighter, and safer tomorrow.”
Talking about this strategic partnership, Upasana Taku, Co-Founder, MobiKwik, said “We are happy to announce this partnership with DROR and believe that together we can contribute in our own way towards creating awareness around social distancing amongst the community and country at large. We as an organization understand that social distancing is much needed to ‘flatten the curve’ and fight the pandemic. Thus, the engaging contest will enable people to action social distancing in their day to day lives and be rewarded at the same time.”
As Social Distancing has become the most important tool to fight the pandemic, DROR, a personal safety app, aims to create awareness on social distancing among the community.