Landmark mobile accessories, one of the leading company that manufacture Bluetooth, headphones, earbuds, has been instrumental in strengthening its position as they have motivated the partners during pandemics.
The company has been transparent and discussed all changes to operation, facility closures, staff reductions, customer service availability, and ordering options, among others. Landmark has been proactive and motivated by the partners.
According to Mr Pawan Parwani, Landmark, “We are all with our partners. In case they have any difficulty then we are helping them.”
The company has a brand ambassador, Arjun Kapoor. He says,” It is very important that we maintain distance so that in the long run we can be together. It’s imperative that social distancing can make us come closer. Stay safe and stay vaccinated. “
The Covid-19 pandemic has forced businesses to maintain and build relationships with consumers when their world has been upended. Businesses are now facing tension between generating sales during a period of extreme economic hardship and respecting the threats to life and livelihood that have altered consumer priorities and preferences.
This tension is very real, particularly for newer ventures or smaller business that provide discretionary products and may not have the resources to survive long periods of severely diminished cash flow.