Epson announced that it has retained the No.1 position in the Indian Projector Market according to the latest data released by Cyber Media Research (CMR) for the period 1H FY15-16. This leadership position, reiterates Epson’s commitment to the Projector business, and follows an impressive growth trajectory built over the last few years in both the business and home segments.
Epson registered consistent growth in the education, business and home segments and dominated the country’s projector market with 24% market share in terms of unit shipments and 27% market share in terms of revenue. The company recorded 5% growth in volume and 7% in revenue in 1H FY15-16 over the same period last year.
The Indian Projector market is highly competitive with more than 20 brands currently competing for a piece of the pie. The India digital projector market recorded revenue of Rs. 3,527 million in 1H FY15-16 and the volume is expected to grow at a CAGR of 7% from FY2015-16 to FY2020-21.
Epson says its leadership is driven by the fact that its 3LCD projectors deliver up to three times higher colour brightness than leading competitive projectors*. Coupled with high quality performance, innovative features and technology advancements, Epson brings the user’s experience to another level with collaboration tools on its interactive projectors, 3LCD Reflective laser technology and 4K enhancement for state-of-the-art home theatre. It also has effortless presenting and viewing wireless features with Epson’s free iProjection™ app created for both Apple and Android devices. Additionally, Epson aims to provide an exceptional full network of service and support experience to its dealers, installers, partners and customers.
Going forward the company sees great potential in the home consumer segment and education market projector segments and is aggressively focussing on increasing penetration across all segments through its strong channel and distribution network.
Speaking on the occasion Mr. Samba Moorthy, Vice President -Sales & Marketing, Epson India said, “Being recognised as the No.1 projector brand in India is a validation of our product quality and the superiority of our 3LCD technology. Epson prides itself on providing projectors that are 3 times brighter than the competition technology. Our projectors incorporate innovative and cutting-edge technology, whether it’s interactivity for increased collaboration in a corporate environment or an unparalleled viewing experience in a personal home theater. ”
The strength of Epson projectors, which has led to it being repeatedly emerging the Number One Projector Brand in India, lies in its revolutionary 3LCD technology. First introduced in 1989, Epson’s 3LCD technology creates astoundingly beautiful images in bright, natural colour without dither noise or colour breakup. 3LCD technology produces images that are 3X brighter than comparable technologies. Epson’s 3LCD engine ensures that users get the highest possible colour light output from the light source, thereby enabling Epson projectors to deliver colour brightness as high as white brightness. This results in bright and colour-accurate images, and smooth projections of movies without colour breakup.