ERD Group, founded by Mr. Sanjeev Bhardwaj, has established itself as a pioneer in electronic manufacturing, in power solutions and mobile accessories. During an exclusive interaction with Mobility Magazine, Mr. Sanjeev Bhardwaj, Founder & CMD, ERD Group, talks in detail regarding the inception of the brand, its policies, the strategical positioning as the leader in manufacturing and a peep into the future road map ahead.
Inception
ERD Technologies Private Limited, established in 1997, is a leading manufacturer of electronic products, specializing in mobile accessories, power supplies, LED lighting and EV charging solutions. The company operates with a strong commitment to quality, ensuring that every product undergoes rigorous testing and meets international standards.
Mission
ERD’s mission is to provide innovative, energy-efficient, and high-quality electronic solutions at affordable prices, catering to both domestic and international markets. The company has built a reputation for reliability and excellence, making it a trusted name in the electronics industry. Since its inception, the company has focused on quality, innovation, and affordability, ensuring that its products meet the evolving needs of consumers.
Leadership of Mr Sanjeev
Mr. Sanjeev Bhardwaj, the Founder & CMD of ERD Group, has been instrumental in shaping the landscape of electronic manufacturing in India. With over 28 years of experience, he has led ERD to become a pioneer in mobile accessories and power solutions. His leadership has been defined by innovation, resilience, and a commitment to quality, making ERD a trusted name in the industry.
Mr. Bhardwaj has undertaken a strategic approach through visionary leadership, innovation, employee empowerment, customer-centric approaches, strategic partnerships, has transformed into premier industry players in the mobile accessory market.
Mr. Bhardwaj has fostered strong relationships with distributors, retailers, and e-commerce platforms, ensuring efficient distribution and brand visibility. His leadership has empowered ERD’s channel partners, enabling them to drive sales and expand market reach. Under his skills he has encouraged creative problem-solving, resulting in breakthrough advancements that enhance productivity and market competitiveness. He has also nurtured employees through training programs, mentorship, and growth opportunities fostered a motivated and skilled workforce. When employees are encouraged to take ownership of their work and contribute ideas, it boosts morale and leads to higher efficiency.
Strategic Approach
Mr Bhardwaj’s strategic guidance and innovative approach have propelled the company to the forefront of the market, making it synonymous with quality, reliability, and technological advancement. With a deep understanding of consumer needs and industry trends,
ERD Group recognized the growing demand for portable power solutions and strategically positioned itself as a leader in power bank manufacturing. By offering a diverse range of power banks—from sleek, compact models to high-capacity variants—the company has catered to different user needs. ERD’s commitment to innovation and quality assurance has enabled it to stand out in a competitive market.
Emergence as a Leader in Power Banks
With a deep understanding of consumer needs and industry trends, Mr. Bhardwaj has steered ERD toward continuous innovation, ensuring its power banks are equipped with cutting-edge features, superior battery life, and fast-charging capabilities. His commitment to excellence has fostered a culture of precision engineering, setting ERD apart from competitors.
Under his leadership, ERD has expanded its manufacturing operations, investing in state-of-the-art technology and sustainable practices. His emphasis on rigorous quality control and customer satisfaction has strengthened ERD’s reputation as a trusted brand. By forging strategic partnerships and optimizing distribution networks, he has ensured the company’s seamless reach across domestic and international markets.
Mr. Bhardwaj’s dedication to innovation and excellence has cemented ERD’s position as a leader in the power bank industry. His ability to anticipate market demands and embrace technological advancements has driven ERD’s success, making it the preferred choice for consumers seeking dependable and high-performance charging solutions.
Commitment to “Make in India”
ERD has been a strong advocate of the “Make in India” initiative, ensuring that its products are manufactured domestically with high standards. The company leverages state-of-the-art facilities and advanced testing mechanisms to deliver products that are both cost-effective and technologically superior.
With a state-of-the-art manufacturing facility in Noida, ERD Technologies produces a wide range of products, including travel chargers, mobile batteries, Bluetooth speakers, and CCTV power supplies. Their infrastructure includes advanced machinery such as SMT lines, wave-soldering facilities, and automated conveyor systems, enabling efficient large-scale production.
Experience Centres- Karol Bagh & Chennai
The ERD Experience Center in Karol Bagh, recently showcases cutting-edge technology and innovation, serving as a global hub for collaboration, design, and digital transformation. Strategically located, it connects international clients and partners, offering immersive experiences that highlight ERD’s commitment to shaping the future across industries in a dynamic, tech-forward environment. Moreover, ERD Experience Center in Chennai, that is launched recently showcases cutting-edge technology, enabling collaboration and innovation to drive digital transformation across industries.
Global Presence
ERD expands its global footprint with the launch of its Experience Center in Dubai. This dynamic hub showcases advanced innovations, fosters collaboration, and delivers immersive solutions for clients worldwide. Positioned in a global business nexus, the center reflects ERD’s commitment to driving digital transformation and industry-leading excellence across borders.
Channel Partners
ERD has built a strong network of channel partners, enabling widespread distribution across India and global markets. The company collaborates with retailers, distributors, and e-commerce platforms, ensuring that its products are accessible to a diverse customer base. This extensive network has contributed to ERD’s rapid growth and market leadership. Channel partners help ERD extend its presence across India and international markets. By collaborating with distributors, retailers, and e-commerce platforms, ERD ensures that its products are accessible to a diverse customer base. These partnerships enable ERD to penetrate new markets and strengthen its foothold in the electronics industry. ERD’s channel partners contribute to brand awareness and recognition by promoting its products through physical stores, online marketplaces, and direct sales channels.
Range of Products
Over the years, ERD Group has expanded its product portfolio to include Bluetooth speakers, Wireless Earphones, Wireless Earbuds, HDMI Cables, CAT6 Cables, PoE Switches, LAN Switches, CCTV Camera Power Supplies and LED lighting solutions. ERD is renowned for its high-quality mobile chargers, including travel chargers, car chargers, and multi-plug chargers. These chargers are designed to provide fast and efficient charging, ensuring compatibility with a wide range of devices.
The company has also emerged as a leader in power bank manufacturing, offering compact, high-capacity, and fast-charging power banks. ERD’s power banks are equipped with advanced battery technology, ensuring long-lasting performance and safety features. ERD manufactures durable and high-speed USB cables, including Type-C, Lightning, and Micro-USB cables. These cables are designed for fast data transfer and efficient charging, making them an essential accessory for modern devices.
ERD provides high-performance mobile batteries that ensure long battery life and reliability. The company also offers universal mobile battery chargers, commonly known as Jadoo chargers, which are compatible with multiple devices. The company has embraced cutting-edge technology, integrating advanced battery solutions and rigorous quality checks to maintain its reputation for reliability.
Philanthropic Aspect
ERD CARE FOUNDATION, also a sub-wing of ERD Group, undertakes various philanthropic and corporate social responsibility activities, like organising camps for differently abled and elderly people, donating electric tricycles, wheelchairs, walker, sticks etc.
Talking about his journey, Mr Sanjeev Bhardwaj, “ERD Group has over the years positioned itself as a leading manufacturer of Mobile Phone Accessories in India due to emphasis on a multi-pronged strategy for building a strong brand, focusing on clear positioning, innovation, and customer-centric values. ERD Group has a strong approach with channel partners as ERD feels that their efforts in marketing and customer outreach help to maintain a strong brand presence, making it a trusted name in mobile accessories, Bluetooth, music devices and power solutions. ERD group has aligned with the brand identity with India’s growing manufacturing and digital capabilities, reinforcing a commitment to the “Make in India” initiative, long-term vision and consistency in messaging to differentiate in a competitive market. ERD expands its global footprint with the launch of its Experience Center in Dubai and this strategic move showcases advanced innovations, fosters collaboration, and delivers immersive solutions for clients worldwide. Our approach calls for companies to not only market products, but also build emotional connections, while supporting national goals of economic self-reliance and global competitiveness.”
Covered By: Mobility India / ERD
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