Today, market Research plays a vital role to collect and analyze consumer data to help companies make better business decisions. Whether it’s a new product launch, entering a new market, brand perception or satisfaction, the biggest brands in the world conduct extensive market research studies before making any important decisions. Global organizations are now moving to mobile research after utilizing two good decades in online research. Unfortunately, the situation is quite different in developing countries like India.
Most of the domestic organizations are still not involved in any sort of market research and the ones who are, they still depend on pen and paper surveys to collect consumer opinions. Excavate Research has been committed to changing this trend.
Excavate Research has developed a powerful Android tool to conduct field surveys through Mobiles and Tablets, the application works even without internet so surveys can be conducted in less or no internet zones as well. All field surveyors can be tracked using GPS tags and it has the capability to record audio/video for open end answers since field surveyors often do not type the complete response given by the respondent. This helps brands get in-depth consumer insights.
Another unique capability this tool has is to randomly record audio during the survey to ensure optimum data quality, the surveyor can also click a picture of the respondent should they agree to it. The application connects to a web dashboard using which the clients can view and track the progress of the surveys in real time which is a very difficult thing to manage in the current pen and paper survey format
“It is high time that Indian companies rise to the technological advancements in market research and get superior survey results to make better business decisions which eventually help in growing their business and building a better economy for our country,” said, Excavate Research Team.
