Fire-Boltt announced the appointment of Bollywood’s Golden girl and Superstar Kiara Advani as its new brand ambassador. Kiara will be part of the marketing campaigns of the brand alongside cricketing icon Virat Kohli & actor Vicky Kaushal. The actress will participate in different marketing, ad, and endorsement campaigns for the homegrown brand, which as per Counterpoint research is at the no.1 spot for the smartwatches segment in the country. The collaboration is a reflection of Fire-Boltt’s aggressive expansion plans for the Indian market to provide its consumers with stylish yet affordable smart wearable options.
Kiara’s ever-increasing fanbase and popularity have the potential to pull audiences across the nation and influence people, being the top actress in the nation currently. She’s an inspiration to numerous young fans across the country and the company aims to tap this pool. The association with Kiara will help the brand to engage with the young generation.
Commenting on this achievement, Arnav Kishore, founder & CEO at Fire-Boltt asserted,
Customers can easily access Fire-Boltt’s products from different parts of the country. The brand has a strong presence across leading online channels including Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa, and Paytm, and has an offline presence in more than 750+ cities through modern trade outlets, all national and regional LFR including Croma, Reliance and Vijay Sales, and all large regional retailers including Poorvika, Sangeetha, etc. The brand has a presence through its own e-commerce website and aims to scale up its contribution to overall sales in the near future.
Fire-Boltt has recently launched over 30 smartwatches in the past 6 months and has also announced its expansion plans to newer markets beyond India, including the Middle East and Europe post receiving a phenomenal response on the entire product line-up from the UAE market. With this, the brand aims to achieve the INR 1500 crore mark by the end of the current fiscal year.