Fitbit Premium launches StrongWill with Will Smith

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Will Smith has recently joined the Fitbit family and made his public commitment to improve every aspect of his health and wellness. The legendary rapper and actor is creating and curating a Fitbit Premium-exclusive collection of whole-health guidance. Six sweat-inducing, endorphin-boosting workouts and mindfulness sessions in the Will Smith: StrongWill curriculum are now available. From room-shaking workouts to smooth stress-relief techniques, Premium members can now virtually work with Will and his trainers to get their minds and bodies strong. And yes, Big Will-isms do abound! 

Premium gets a lot more fresh

Fitbit is inviting you to join in prioritizing your holistic health — from physical fitness to better sleep habits and maintaining mental wellness. Will’s own drive to get in the best shape of his life was inspired by a desire to improve his overall wellbeing, and the strong will collection focuses on both the physical and mental aspects of strength

As he mentioned on social media, “I spent countless days grazing on snacks and didn’t feel my best physically,” he said. ”I love my body, so I want to get my overall health and wellness back on track. To me, being in the ‘best shape of my life’ really means taking better care of my body.” 

No matter where you’re at in your wellness pursuit, the hardest part is getting started. Fitbit and Will are helping Premium users to reach goals with an approachable curriculum that fits into your life, enhances your routine and brings calorie-burning moves, form modifications, guided mindfulness and plenty of jokes from Will to keep the energy levels high.

As we enter the last stretch of 2021, we all want to finish strong and establish better habits for the new year — but what does that truly mean? Being strong looks different for everybody, whether strong in body, mind or heart. Take it from Will. “I’ve really come to understand that strength is so much more than a physical ability, it’s mental and emotional too,” Will says. “It’s not just about how many abs you have or how big your biceps are, but can you push yourself to try new things, get better at the work you’re already doing and stick with it? That requires a different kind of strength.”

Also in November, Fitbit is sponsoring the five-city tour of Will’s memoir, “Will,” in support of his path toward wellness and the many “steps” that go into an international book tour. The “Will” memoir shines a light on his path to understanding where outer success, inner happiness and human connection are aligned.


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