Flipkart Launches Global-First Range of Motorola Smart Home Appliances

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Flipkart, India’s homegrown e-commerce marketplace, announced the launch of ‘Truly Smart, Truly Revolutionary’ line of Motorola Smart Home Appliances, for Indian consumers. Available from October 15, during Flipkart’s The Big Billion Days sale-event, the product range comprises Smart Refrigerators (starting at Rs. 51,990), Smart Air-Conditioners (starting at Rs. 32,999), and Smart Washing Machines (starting at Rs. 23,499) that come with TruWifi technology, allowing consumers to access the appliance from their smartphone – anytime and anywhere. 

The new suite of products will also include the first Android 10.0 Smart TV in India – Motorola Revou Series and Motorola ZX2 Series, at a starting price of Rs. 13,999 — making the collection a part of this year’s ‘The Big Billion Days Specials’, a unique line of special products curated in partnership with leading brands across various categories. Flipkart, through its deep understanding of consumers’ needs and shopping behavior, is bringing to market the first line of Motorola Smart Home Appliances, integrated with the brand’s premium and innovative proposition to introduce power-packed products for its consumers.

Speaking about the launch, Mr. Prashanth Mani, Country Head, and Managing Director, Motorola Mobility, said, “We are delighted to expand our strategic brand partnership with Flipkart this festive season with the launch of a global-first range of smart home appliances and our new range of smart televisions. The range of smart home appliances is smart and revolutionary in the truest sense by being connected, extremely intuitive to use, and optimized for a smarter lifestyle that our consumers desire with various industry-first innovations.”

Dev Iyer, Vice President, Private Brands, Flipkart, said, “With the Big Billion Days approaching, each year we strive hard to ensure that our consumers have access to industry-best offerings across various product portfolios. We are pleased to be able to bring the first range of Motorola smart home appliances to the Indian market, in time with the festive season.”