Fujifilm India Unveils the Instax SHARE SP3 Smartphone Printer


Fujifilm India announced the launch of its first square format smartphone printer, the instax SHARE SP3 in India. The SP-3 is the newest edition in the instax SHARE series of printers that can print photos taken with a smartphone or a tablet on instax square format film. The quirky photo printer prints straight from your phone camera or photo library in just a few seconds.

Mobile photography is an important part of the smartphone experience, offering users an easy and convenient means to take pictures and videos while on the go. With Fujifilm’s range of smartphone printers, users can print unlimited number of pictures, on the move, backed up in their phone library and create a memory for keepsake.

The SP-3 is the successor to the SP-2 which not only aims to maintain the ability to produce high-quality prints, but also provide something more unique with its instax SQUARE Film format. These prints don’t come in the typical 4 x 6 photo size but instead print in a 2.4:2.4 aspect ratio which is a square format and has gained popularity thanks to photo hosting and sharing service platform ‘Instagram’. Recent years have seen a rise in the sharing of square photos on social media, with users putting great care into every step from composition to editing and processing before sharing them widely on social media. With the SP-3, users can now print out those special photos as a gift or decorate their room, indulge into DIY projects, etc. One can print their photos anywhere with this portable printer.

Commenting on the launch Mr. Masaki Zenko, Head of Instax division and Senior manager of Photo Imaging division, Fujifilm India said, “Keeping in mind, our ‘Don’t Just Take, Give’ motto we are constantly committed to delivering the best of products and experiences to our customers. With the launch of SP3, we want to deliver on our promise of sharing joy and creating memories. Our new smartphone printer, is the ultimate accessory suitable for all occasions making it the perfect gift for loved ones, thus accelerating our mission of sharing joy.”

“Instax SHARE SP3 is the newest addition in Fujifilm’s ongoing plan to share the inherent joy of taking, keeping, putting up and sharing photos through the world of the instax instant photo system. This new variant will allow users to enjoy instant photos by printing pictures that they have captured on their smartphone.” added Mr Kunal Girotra, National Business Manager Instax Division, Fujifilm India.