Gionee announced the expansion of its offline retail channel through its collaboration with India’s leading Modern Retail partners PAN India. Embarking on the view to reach out to a wider audience and offer better customer experience, Gionee has partnered with leading retail players including Spice, The Mobile Store, Mobiliti World, Jumbo Electronics, Croma Retail & Planet M. Increasing its presence in the smartphone market, Gionee handsets will now be available across 1000+ stores and the brand aims to sell 35000+ additional devices every month immediately and scale it up at a constant pace in the coming future.
Commenting on the association Arvind Vohra, Country CEO and MD, Gionee India said, “Indian smartphone market is growing at a rapid pace and this association is our effort to increase our presence and making our handsets readily accessible to our customers anywhere and everywhere. We are glad to partner with the biggest names of the retail industry to officially sell our devices. Our consumers can now walk into any of these retail outlets and experience a Gionee smartphone. Through this move we look at increasing our sale by over 10% percent in the coming year”.
Currently, Gionee sells through its exclusive brand stores, shop-in-shops and the company’s e-store. Through the current retail model we have been driving impressive sales and the tie-up with the modern retail outlets will scale up the availability of Gionee handsets and will go on to compliment the overall sales of the brand. Gionee has been rapidly expanding its footprint in India by opening brand stores and aims to open 250 brand stores in next one year. The company also has 800 service centers up and running and aims to have 1000 by end 2015.