Gionee, the joy of over 1.25 crore selfie lovers in India, stays committed to provide every citizen of #Selfiestan with reasons to rejoice by announcing the Virat’s Signature Edition Gionee A1 exclusively on Amazon. This limited release smartphone is a prized memorabilia for all fans of the Indian captain.
In order to build advanced consumer connect and celebrate its first flagship of the year with the end consumer, the company decided to launch this exclusive edition that would be inscribed with Gionee’s brand ambassador and Indian skipper Virat Kohli’s signature at the back. The device will be exclusively available on Amazon starting 12 PM on 27th June and can be pre-booked on the website starting today. Customers who pre-order the device will get Sennheiser Head phones and can avail other exciting offers.
Gionee, the smartphone manufacturer has been betting big on its customer connect through mediums of Bollywood and Cricket – commonly known as the two religions of India. Along with its existing relationship with Indian cricketer Virat Kohli as their brand ambassador, and actress Alia Bhatt, Gionee has recently signed up new brand ambassadors – Shruti Hasan, Diljit Dosanjh, Dulquer Salmaan and Prabhas to further its regional and emotional connect with consumers across the country. The brand also recently unveiled a new version of the #Selfiestan campaign featuring Virat Kohli, focusing on bhaichara and sharing.