Gizmore is a premium affordable smart accessories brand that offers premium products for mobile accessories, home audio, and wearables.
During an exclusive interaction with Mobility magazine, Mr. Sanjay Kalirona, CEO, Gizmore talks in detail regarding the analysis and suggestions on developments in the mobile accessory sector, and how they are meeting the requirements of customers and priorities of employees in a complex environment
Gizmore is synonymous with new age FITNESS – Please elucidate.
Gizmore started its journey about three years ago. Through our consistent effort, we have catapulted the brand and positioned ourselves as synonymous with new-age fitness. Our endeavor is to offer technologically superior products at affordable price points to enable users to get fitter and healthier. We offer a vast range of products in the smartwatch category that enables users to lead a fitter and smarter lifestyle. With several features like step count, heart rate, sleep monitor, guided breathing, menstrual tracker, calorie burn hydration alert etc., we help people adopt a healthy lifestyle and make meaningful changes in their daily schedule.
Discuss the role of brand ambassador at Gizmore
Brand Ambassadors can play a vital role in the growth journey of emerging brands. They help in connecting with the wider audience and building trust. We are fortunate to have Dinesh Karthik as the face of the brand. He has played an integral role in the growth of Gizmore as a brand ambassador. His presence has been instrumental in charging the entire ecosystem, not just limited to our customers and employees but also our channel partners. We have recently released a brand film with Dinesh Karthik. There is a lot of excitement around it. With Dinesh Karthik as the face of the brand, we plan to position ourselves as a strong contender in the smartwatch category.
How do you position your brand in the market amidst the competition?
India is a price-sensitive market, and there is high level of competition in the smartwatch segment. Gizmore is known for offering affordable products in every segment of the smartwatch category. At the same time, we have delivered better specifications to the consumer. This combination of affordable products and better specifications has helped us position the brand effectively even with high competition.
What are the scope and challenges you perceive in the Make in India?
Make in India is a powerful initiative from the Government that is providing the much-needed push to the manufacturing ecosystem in the country. As an Indian brand, we have benefitted immensely from the program. However, the biggest challenge in the success of Make in India is that Indian manufacturers still do not have the required technical know-how and are dependent on Chinese counterparts in some segments. Further improvement of the quality standards is needed at each stage of the manufacturing cycle. It is essential for the success of Make in India that all government offices work together as a single unit. Without proper coordination between various government departments, the dream of Make in India will still be far from realization, and the country will be limited to ‘assemble in India’.
How is GizFit Ultra doing in the market?
The smartwatch category has been doing extremely well for us. We have recently launched GizFit Ultra and Gizfit blaze and it has been well accepted in the market. The product was able to catch the target audience’s imagination. Our first sale was a huge success and we were sold out on Flipkart in no time. Subsequently, we have organized several sales with the e-commerce retailer. The product’s robust quality and affordable price continue to report strong sales.
How is the market concerning smartwatches?
According to Counterpoint Research, India has emerged as the second largest market in the world for smartwatches at the end of Q2 2022. It is expected that the growth run will continue in the near future. The Indian market is very price sensitive. At this stage, the loyalty among consumers for any smartwatch brand is very low. Consumers are looking for affordable options with best-in-class features. With no entry barriers and tough competition from the grey market, the Indian smartwatch segment is a tough nut to crack for any new player entering the segment.
What are the new models that you are likely to come up with?
We plan to launch new models before this festive season. We are planning to launch GIZFIT Glow which will pack in features like AMOLED BT Calling, always on display, along with several other innovations in looks and accessibility. Consumers can also expect watches with an in-built camera in the near future.
What are your future plans?
Big e-commerce retailers like Reliance and Flipkart have realized that we are a serious player and competition to the more prominent names in the industry. As a result, we have partnered with these platforms, and you can expect a lot of action from our side on the online e-commerce platforms. We plan to focus aggressively on our online presence while strengthening the offline network. We plan to establish Gizmore as one of the most popular brands in the categories we operate in.
Gizmore is a premium affordable smart accessories brand that offers premium products for mobile accessories, home audio, and wearables.
During an exclusive interaction with Mobility magazine, Mr Sanjay Kalirona, CEO, Gizmore talks in detail regarding the analysis and suggestions on developments in the mobile accessory sector, and how they are meeting the requirements of customers and priorities of employees in a complex environment.
Gizmore is synonymous with new age FITNESS – Please elucidate.
Gizmore started its journey about three years ago. Through our consistent effort, we have catapulted the brand and positioned ourselves as synonymous with new-age fitness. Our endeavor is to offer technologically superior products at affordable price points to enable users to get fitter and healthier. We offer a vast range of products in the smartwatch category that enables users to lead a fitter and smarter lifestyle. With several features like step count, heart rate, sleep monitor, guided breathing, menstrual tracker, calorie burn hydration alert etc., we help people adopt a healthy lifestyle and make meaningful changes in their daily schedule.
Discuss the role of brand ambassador at Gizmore
Brand Ambassadors can play a vital role in the growth journey of emerging brands. They help in connecting with the wider audience and building trust. We are fortunate to have Dinesh Karthik as the face of the brand. He has played an integral role in the growth of Gizmore as a brand ambassador. His presence has been instrumental in charging the entire ecosystem, not just limited to our customers and employees but also our channel partners. We have recently released a brand film with Dinesh Karthik. There is a lot of excitement around it. With Dinesh Karthik as the face of the brand, we plan to position ourselves as a strong contender in the smartwatch category.
How do you position your brand in the market amidst the competition?
India is a price-sensitive market, and there is high level of competition in the smartwatch segment. Gizmore is known for offering affordable products in every segment of the smartwatch category. At the same time, we have delivered better specifications to the consumer. This combination of affordable products and better specifications has helped us position the brand effectively even with high competition.
What are the scope and challenges you perceive in the Make in India?
Make in India is a powerful initiative from the Government that is providing the much-needed push to the manufacturing ecosystem in the country. As an Indian brand, we have benefitted immensely from the program. However, the biggest challenge in the success of Make in India is that Indian manufacturers still do not have the required technical know-how and are dependent on Chinese counterparts in some segments. Further improvement of the quality standards is needed at each stage of the manufacturing cycle. It is essential for the success of Make in India that all government offices work together as a single unit. Without proper coordination between various government departments, the dream of Make in India will still be far from realization, and the country will be limited to ‘assemble in India’.
How is GizFit Ultra doing in the market?
The smartwatch category has been doing extremely well for us. We have recently launched GizFit Ultra and Gizfit blaze and it has been well accepted in the market. The product was able to catch the target audience’s imagination. Our first sale was a huge success and we were sold out on Flipkart in no time. Subsequently, we have organized several sales with the e-commerce retailer. The product’s robust quality and affordable price continue to report strong sales.
How is the market concerning smartwatches?
According to Counterpoint Research, India has emerged as the second largest market in the world for smartwatches at the end of Q2 2022. It is expected that the growth run will continue in the near future. The Indian market is very price sensitive. At this stage, the loyalty among consumers for any smartwatch brand is very low. Consumers are looking for affordable options with best-in-class features. With no entry barriers and tough competition from the grey market, the Indian smartwatch segment is a tough nut to crack for any new player entering the segment.
What are the new models that you are likely to come up with?
We plan to launch new models before this festive season. We are planning to launch GIZFIT Glow which will pack in features like AMOLED BT Calling, always on display, along with several other innovations in looks and accessibility. Consumers can also expect watches with an in-built camera in the near future.
What are your future plans?
Big e-commerce retailers like Reliance and Flipkart have realized that we are a serious player and competition to the more prominent names in the industry. As a result, we have partnered with these platforms, and you can expect a lot of action from our side on the online e-commerce platforms. We plan to focus aggressively on our online presence while strengthening the offline network. We plan to establish Gizmore as one of the most popular brands in the categories we operate in.
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