Glorious Electronics (I) Pvt Ltd, with its headquarters & manufacturing unit at Faridabad and corporate office in Gurgaon, Haryana, India, is a leading manufacturer of a wide range of mobile accessories including mobile chargers, USB data cables, car chargers, handsfree, powerbanks etc. and also other accessories like appliance switches, sockets, power switches, electromechanical switches, etc providing to OEMs. Glorious Electronics also provides mobile accessories to the consumers under their brand name Glorious. In an interaction with Mobility Magazine, Pradeep Bhatia, Director, and Rajneesh Wadhawan, Marketing Head of Glorious Electronics, share their company’s vision, mission, manufacturing policy and marketing strategy.
Pradeep Bhatia, Director, Glorious Electronics, comments, “Our company commenced operations as well as manufacturing in 1988 and we got ISO9000 certification in 1999. In 2015, we added mobile accessories to our portfolio as we felt that there was a need to offer superior designs, quality and value to customers. We initially started manufacturing and supplying over 200,000 pieces of powerbanks to a leading brand in India. Our main aim is to offer superior quality, design and value to the customers.”
All the products of Glorious Electronics are BIS and ROHS compliant and ISO 9001:2000 & ISO 14001:2004 certified. The company has been a provider to the leading national and international clients like Lava, Intex, Micromax, Whirlpool, LG, Su Kam, Luminous, etc. Glorious Electronics today is a ‘Make in India’ company with a monthly capacity to manufacture Powerbanks – 2 lakhs; mobile chargers – 10 lakhs; data cables -10 lakhs; car chargers – 1 lakh; and SMPS – 1 lakh.
“At present, we are manufacturing chargers, powerbanks, datacables and connectors and supplying to some global OEMs operating in India. We are a customer-oriented company with state-of-the-art facilities for designing, development and manufacturing as per customer’s specifications. We have backward-integrated all our in-house facilities like R&D, toolroom, molding & assembling, testing lab, etc to develop a wide variety of products. While continuing with our OEM supplies, we started providing mobile accessories in our own brand name Glorious directly to the market in 2018. We are currently providing mobile accessories like mob charges, data cables, power banks, hands free, car chargers, headphones, Bluetooth speakers, sports watches, etc under our brand name Glorious,” adds Pradeep Bhatia.
Glorious Electronics is reputed for consistent quality, high standards and transparent deals. The company has its fully equipped R&D facilities in Faridabad manned by qualified professionals. The company always updates its technology to provides latest and products with trendy designs. The manufacturing setup of Glorious Electronics is equipped with advanced designing, molding, finishing & packaging machines.
Pradeep Bhatia adds, “Make in India is a very good initiative from our Prime Minister, Mr Modi. Soon domestic manufacturing will take a big leap. We have already been into domestic manufacturing and see Make in India as a very encouraging program. We will lead from the front in driving this initiative forward. Nowadays, everyone likes to buy Made in India products, particularly after the standoff with China in 2020. We believe there is a lot of opportunity for Make in India products today and in future. The warranty and quality of the China-made grey products are unpredictable; next, it is not certain how long the China-made products last or when they fail. Today, people’s confidence in the Made in India products has also improved a lot as they know that India-made products come with warranty and also quality. We wish India will evolve into a leading manufacturing hub and a potential exporter in coming few years.”
Glorious Electronics is driven by a professional management and has a strong channel network of over 150 partners spread pan-India. The company wants to emerge as one of the Top 5 mobile accessory manufacturers in India.
Pradeep Bhatia elaborates, “Coming to the variety, we manufacture over 50 models of powerbanks, 15 models of chargers, and 10 models of datacables. Our R&D, design & development and manufacturing infrastructure is manned by highly qualified and experienced professionals. Some leading OEM brands have been purchasing our mobile accessories for the last 5 years, and they display the same level of confidence in our products in terms of quality and reliability today as they used to display when we initially started providing them. We use superior quality raw materials and maintain international standards for manufacturing. And we maintain same top standards while supplying to all our customers, whether big or small; we don’t provide different quality levels to different customers like some other manufacturers do. We continually upgrade our products in line with the latest innovations and advancements taking place in the world. Our current portfolio includes latest models of quick chargers, 18W powerbanks, Type-C to Type-C datacables and so on.”
Rajneesh Wadhawan states, “The grey market with substandard products is the biggest challenge we are facing. These grey market products often attract the customers with low prices, but more often than not, these products are of poor quality, last only for a short time and cost more to the customer in the long-run. So to protect the genuine providers operating in white, there is a need to regulate the markets to eliminate the grey market.”
Glorious Electronics is a lifestyle brand that deals in stylish mobile phone accessories and smart life products. The company designs products that are combinations of practicability and creativity. Glorious Electronics’ mission is to continually strive to create products with latest technology, superior designs & quality and great functionalities that offer value-for-money to the customers, backed by great after-sales-service.
Talking about their future, Pradeep Bhatia concludes, “In 2021, we are expanding our manufacturing to design and develop Bluetooth speakers, and planning to foray into the lifestyle space in a big way. In the next five years, we want to be one of the top 5 mobile accessories manufacturers and brands in India and we also want to significantly increase our volume levels, add more clients and partners. We also want to export our products in the coming years.”
