Founded in 2018 by passionate Audiophiles and Gadget Enthusiasts, Hapipola leads the gadget industry with innovative, user-friendly products. Our focus on exceptional design and intelligence has set industry benchmarks, especially in mobile accessories.
In an exclusive interview with Mobility Magazine, Mr. Adithya, Marketing Head, Hapipola, shares the brand’s growth strategy, innovative products, market expansion, and exciting upcoming launches for India’s major festival season.
Could you provide an overview of Hapipola’s journey?
We have established a strong presence in South India and are now expanding our brand into North India. As our foothold in the B2B market strengthens, we are rapidly adapting to the new dynamics and expect to become well-versed in this sector soon.
Please brief us about your product range?
Our product range starts from affordable mic bands priced at ₹200 and extends up to ₹10,000, including speakers and bar speakers. We offer a wide variety of products and are continuously innovating, with new offerings like hand fans, Bluetooth speakers, and a range of magnetic speakers on the way.
What products have you launched recently?
We’ve introduced a range of innovative hand fans, including AC coolant and battery-operated models, as well as table fans. Our latest launch also features various types of Bluetooth and magnetic speakers, offering diverse options to enhance your experience with advanced cooling and audio solutions.
How do you position your brand in the audio market?
We want to be a lifestyle brand. Currently, we are not running any cat races. We want to stand out from the pack and slowly and steadily expand as a lifestyle brand.
Please brief us on your warranty policy?
All our products come with a one-year warranty, reflecting our commitment to quality and customer satisfaction.
How many partners do you have in your network at present?
We currently have around 250 channel partners in South India and are expanding into North India, where we have established 50 partners so far. We’re steadily growing our network across both regions.
What new products can we see from Hapipola in the near future?
We’re introducing more exciting products soon. Stay tuned for updates and innovations as we continue to expand our offerings.
What research do you conduct before launching new products?
Before launching a product, our research team conducts thorough market analysis, gathering insights from customers and various stakeholders. We carefully curate our offerings to ensure they meet high standards. Unlike other brands, we focus on quality over quantity, valuing customer satisfaction and aim to create lasting impressions. We strive to offer the best possible customer satisfaction so that the customers remember Hapipola for its excellence.
What message would you like to convey to your customers and partners?
With India’s major festival season approaching, we request all to stay tuned to know Hapipola’s exciting new product launches. We have several surprises for customers and partners to celebrate and to enhance their festive season experiences.
Covered By: Mobility India / Hapipola
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