Hapipola, the brain child of two tech-savvy enthusiasts, Sai and Prasanth, has created a benchmark for a blend of design and intelligence within a short span of time. The brand offers a variety of innovative and affordable products, from speakers to power banks, to smart Bluetooth audio players and a lot more.
During a riveting interaction with Mobility magazine, Mr. Sai Kiran, Co-Founder, Hapipola, elucidates on the latest trends in the market, the marketing strategies adopted by the brand, and the road ahead.
How do you position your brand?
At Hapipola, we have always thrived on the modern-day lifestyle with innovative and fashionable gadgets. All kinds of products are available at a price that is worth spending. With changing times and technology, we strive to get updated versions of our own products to keep you at par with them.
We have about 108 products ranging from smartwatches, neckbands, chargers, bar speakers, etc. We would also like to start distribution in Kolkata next month. We have already started distribution in Delhi and Mumbai, and we plan to reach Kolkata as well.
What are the changing trends? Discuss the marketing strategies you adopt to combat the competition.
Due to the rising penetration rates of urbanization, the demand for aesthetically appealing advanced products with the ability to better serve the consumers’ requirements, such as time schedules and multiple features in one device, has been driving the demand for smartwatches in India. Moreover, the pandemic has turned people into health-conscious people, so the demand for smartwatches has escalated.
Smartwatches are the most important trend that is coming up currently. Our main focus is to provide robust, resilient, and sustainable technology to ensure operations without disruption. We focus on providing innovative technologies at affordable prices.
Marketing Strategies
Making smart branding decisions up front is crucial since a company may have to live with their decisions for a long time. We are investing in hoardings, light boards and providing brand logos to all our retailers so as to increase our presence in the market.
What will be the key focus areas of the company?
The IT peripherals growth is mainly due to companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges.
Keeping this trend in mind, we intend to expand into IT peripherals, 5.1 bar speakers, and 2.0 channel speakers over the next six months this year.
What are the opportunities in the audio market in India?
The opportunities are humungous in the audio segment. High-quality audio equipment is an indispensable element of an enhanced audio-visual experience, with options such as surround sound systems converting the home theatre into a cinema-like audio experience.
We are planning to launch innovative products at affordable prices, like 120watts at Rs 3000–4000, then smartwatches at Rs 800.
What are the technological innovations that you are likely to come up with?
We are likely to come up with voice assistant smartwatches, TWs with in-built songs etc.
How do you support Make in India?
Make in India is indeed a good initiative by the government to boost manufacturing in India.
Discuss the leap forward—your future plans etc.
We plan to set up distribution centres in 13 states, from Jammu to Kanyakumari. Moreover, we plan to launch the most affordable smartwatches with new technology in smartwatches with inbuilt songs.
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