HARMAN International (India) Pvt. Ltd, the premium audio, infotainment and enterprise automation group announced the launch of a new line of JBL sport earphones in India. Designed and tested by athletes, these earphones feature award-winning ergonomics from yurbuds Powered by JBL, the number one sport headphone brand in the US, which was acquired by HARMAN in June 2014. They are guaranteed never to fall out or hurt during workouts.
The current line-up which is designed for the ultimate workout and listening experience includes eight products from the Endurance Series and Adventure Series, including models Inspire 100, Inspire 300, Focus 300 and Venture Talk, and are attractively priced between Rs.1, 499 – Rs.4, 999. All models are equipped with the patented TwistLock technology and FlexSoftTM comfort fit that guarantee these sweat-proof, sport earphones will never fall out or hurt. Some of the models launching today are enhanced with JBL Signature Sound to ensure a premium sound quality. The Venture Talk model is equipped with IPX5 water resistant certification and tangle-resistant, rubberized woven cords that enables rugged outdoor use and make them easy to wear and store. The Inspire 100 and 300 models also have special variants for women, designed to fit smaller ears.
“This is an exciting opportunity for HARMAN to expand its reach into the rapidly growing sport headphones and wearables category in India. JBL is known industry-wide for its supreme quality, so coupling that with yurbuds ergonomics, makes for an unbeatable combination,” said Lakshmi Narayan, Country Manager and Managing Director, HARMAN International (India) Pvt. Ltd.
Commenting on the launch, Sahil Sani, Director, Sahil International said, “Consumer research shows that music forms an integral part of most people’s workout, but nearly 90 percent of consumers say their headphones hurt or fall out, so there’s a clear need gap. Whether you’re training for a marathon or working out at the gym, JBL sport earphones won’t hold you back from giving your best. With this launch HARMAN is poised to capitalize on the rapidly growing personal sports and fitness market in India,” he concluded.
The products will be officially launched during the much anticipated Standard Chartered Mumbai Marathon and will be available for purchase on www.harmanaudio.in , JBL exclusive Sound Lounges and select retail outlets.