Heatz is a registered brand of Ashtel Group, present in various countries including Saudi Arabia, the UAE, and the Middle East. During an exclusive interaction with Mobility Magazine, Mr. Mohammad Siraj, Founder & CEO of HEATZ, focuses on brand philosophy, the journey so far, the milestones achieved and the road ahead.
Take us through the journey of the brand
At the heart of Heatz’s mission is a commitment to providing high-quality, long-lasting, and dependable products to customers. The company ensures that customers can rely on their devices to work consistently and suit their demands. Heatz offers an extensive range of products tailored to meet the ever-evolving needs of tech-savvy consumers.
Can you elaborate on Heatz’s commitment to quality and customer satisfaction, and how these principles are integrated into daily operations?
Each Heatz product is thoughtfully crafted, merging sleek aesthetics with functionality. This attention to detail and dedication to innovation positions Heatz as a trusted brand in consumer electronics, catering to lifestyle needs across diverse customer segments.
Known for his hands-on approach and business acumen, Siraj ensures that every product launched under the HEATZ banner aligns with the brand’s core values: reliability, affordability, and cutting-edge technology. Heatz offers an extensive range of products tailored to meet the ever-evolving needs of tech-savvy consumers.
Under your leadership, discuss the roles in driving the company’s vision and operations?
As a visionary leader, with strategic foresight and dynamic leadership, I have been instrumental in shaping the brand’s identity and success. With a deep understanding of the global tech landscape and evolving consumer demands, I have steered HEATZ toward becoming a trusted name in smart electronics and accessories.
My leadership is marked by a strong focus on innovation, quality, and customer satisfaction, empowering team, fostering a culture of creativity, and encouraging forward-thinking solutions. Under my guidance, HEATZ has not only expanded its product range but has also embraced quality and localization through initiatives like the “Make in India” movement.
Could you describe Heatz’s end-to-end service offerings, including R&D, sourcing, design, manufacturing, assembly, and testing?
Heatz’s customer-centric approach is evident in its dedication to providing exceptional service and support. The company strives to build strong relationships with its customers by understanding their needs and delivering products that exceed expectations. This commitment to customer satisfaction has played a pivotal role in Heatz’s success and industry reputation.
How do you see the scope of speakers in India?
For gaming enthusiasts, Heatz delivers high-performance gaming headphones engineered to provide immersive audio, sharp communication, and ergonomic comfort. These headphones are designed to enhance the gaming experience by offering precise sound clarity and noise isolation, making them ideal for both casual and competitive gamers.
In addition, Heatz offers a versatile lineup of audio solutions, ranging from wireless earbuds to portable speakers. These products are designed with a strong focus on sound quality, durability, and user-friendly features. Whether for personal listening, professional use, or on-the-go entertainment, Heatz audio products ensure a rich and reliable audio experience.
What are Heatz’s long-term goals and strategies to become the preferred provider of Electronic Manufacturing Services to world-leading manufacturers?
With a diverse range of products, a focus on sustainability, and a customer-centric approach, Heatz is not just a tech company; it’s a partner in enhancing the digital lives of its customers. As the company continues to innovate and expand, it remains dedicated to its mission of improving lives through advanced technology. Heatz would continue to explore new technologies and expand its product offerings to meet the evolving needs of its customers. With a focus on quality, and customer satisfaction, Heatz aims to remain at the forefront of the tech industry, delivering products that enhance lives and transform the way people connect.
Covered By: Mobility India / Heatz
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