HONOR Launches New Smart Devices

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HONOR strengthened its all-scenario IoT strategy with the launch of a comprehensive product line-up through a live stream press conference. The HONOR 9X Pro, the first HONOR smartphone pre-installed with the Huawei AppGallery – among the world’s top three app stores – marks the start of an intelligent, mobile and interconnected ecosystem for HONOR users. HONOR also announced the global availability of the HONOR View 30 Pro, the first HONOR smartphone equipped with the Kirin 990 5G chipset, and introduced the brand new HONOR MagicBook Series with two sleek and lightweight laptops in a powerfully compact package for creators on-the-go, and the True Wireless Stereo (TWS), HONOR Magic Earbuds for fitness enthusiasts. In addition, the HONOR MagicWatch 2 will now be even more customizable with a new line of watch straps called EasyFit Series, and it will also come with new health tracking functions. To support its goal to orchestrate a one-stop, all-scenario intelligent living ecosystem for young people around the world, HONOR commissioned Canalys to conduct a study into intelligent living trends in Europe.

“Our unique portfolio of smart and cutting-edge products has expanded our IoT ecosystem and created a ubiquitous and seamless experience for our global customers,” said George Zhao, President of HONOR Global. “According to research conducted by Canalys, 41% of surveyed respondents carry more than one smart device while at work or on-the-go, and this increases to 68% while they are at home. This demonstrates an increase in demand for more intelligent and digital experiences. From smartphones to wearables and notebooks to personal audio devices, HONOR is now the go-to brand for the needs of digital natives all around the world.”

HONOR 9X Pro: Equipped with the state-of-the art 7nm Kirin 810 AI Chipset, a 48MP Triple Camera and a 6.59” HONOR FullView Display, the HONOR 9X Pro delivers an enhanced user experience with upgrades across performance, gaming and photography. The Kirin 810 AI Chipset runs on Huawei’s brand-new computing architecture to allow more sophisticated and diverse applications in AI. Furthermore, its GPU is upgraded to the custom Mali-G52 that enables Kirin Gaming+, a feature that provides a smoother gaming experience while its Liquid Cooling System effectively improves heat dissipation during prolonged gameplay.

HONOR View 30 Pro: Developed with pioneering 5G technology and armed with the latest Kirin 990 Series chipset, the HONOR View 30 will deliver an industry-leading 5G experience as it enables a multitude of 5G applications in smart homes, travel and gaming. It comes with a SuperSensing Triple Camera that comprises a 40MP Sony IMX600 Main Camera, a 12MP Super Wide-Angle Camera with Cine-Lens and an 8MP Telephoto Camera. Not only will this unique Matrix camera deliver amazing still photographs, the 12MP Cine-Lens is supported by a 16:9 customized sensor to create movie-grade photos and videos. The highly anticipated HONOR View 30 Pro will be commercially available soon, with Russia being the first market to kick off its official sale.

HONOR MagicWatch 2 : HONOR today introduced the EasyFit Series watch straps, made exclusively for the HONOR MagicWatch 2, which will be available in two sizes -46mm and 42mm. With eight new colors available and different strap materials to choose from, including fluoroelastomer (an eco-friendly hypoallergenic material) and high-quality Italian leather, you can customize your watch based on your specific activities and different outfits for any occasion. There are six colors available for the fluoroelastomer, including Daylight Yellow, Olive Green, Reef Blue, Sky Blue, Lilac Purple, and Camellia Pink, and two colors, Wonderland Green and Wizard Purple, for the leather strap. The EasyFit Series straps will be globally available from April with an MSRP of €35.9.

HONOR Magic Earbuds: HONOR also introduced the HONOR Magic Earbuds, the ultimate truly wireless earbuds for fitness fans that combine the Hybrid Active Noise Cancelling Technology with a secure fit that can last through any workout. Its built-in triple microphones have adaptive ambient noise cancelling technology that allows excellent call quality. Furthermore, it is equipped with a 10mm driver unit to deliver exceptional bass quality for music lovers. The HONOR Magic Earbuds are available in Pearl White and Robin Egg Blue, and will be globally available from April 2020 at an MSRP of €129.