Hookaba is redefining lifestyle with innovative LED backpacks that combine smart technology, premium design, and self-expression. During an exclusive interaction with Mobility Magazine, Mr. Gourav Garg, Founder, Hookaba, shares insights into the brand’s innovative LED lifestyle products, expanding B2B and B2C presence, corporate solutions, product innovation, and future growth strategy.
Hookaba has established a unique presence in the LED wearable lifestyle segment. Tell us about the brand and its journey.
Hookaba is a 2.5-year-old brand headquartered in Noida with a vision to bring innovation into everyday lifestyle products through LED technology. We operate across two major business verticals—B2C and B2B. In the consumer segment, our flagship products are LED backpacks that allow users to personalize the display using a smartphone app. These products combine advanced technology with premium-quality materials, making them both stylish and highly functional. Our objective is to create products that offer a unique and engaging user experience while maintaining exceptional quality.
What makes Hookaba different from other lifestyle brands in the market?
Innovation is at the heart of everything we do. Every Hookaba product features an LED element that transforms an ordinary product into an interactive one. Users can easily upload images, text, animations, or creative content through a mobile application, giving them complete freedom to personalize their products. Along with cutting-edge technology, we focus on premium craftsmanship, ensuring that our products deliver both performance and durability. This unique combination of technology, design, and usability differentiates Hookaba from conventional lifestyle brands.
Could you elaborate on your B2B business and product offerings?
Our B2B portfolio includes LED wristbands, glow sticks, glow balls, and several other LED engagement products that enhance audience interaction during entertainment events, concerts, sporting events, weddings, and large-scale celebrations. These products create synchronized visual experiences that elevate the atmosphere and audience participation. Hookaba has established itself as one of India’s leading players in this category and continues to introduce innovative solutions that meet the evolving requirements of event organizers and businesses.
What are the latest additions to your product portfolio?
We have recently expanded our portfolio with a new range of LED backpacks designed especially for gifting occasions such as birthdays, kids’ parties, weddings, and special celebrations. We have also introduced LED luggage that combines smart technology with premium travel design, making it an excellent choice for professionals and corporate gifting. In addition, we have launched a new LED event solution that has already gained popularity in international markets such as South Korea and the Middle East. We are proud to be among the first companies to introduce this innovative category to the Indian market.
How is Hookaba addressing the growing demand for corporate branding and gifting solutions?
Corporate gifting is one of our strongest focus areas. We have developed a centralized content management system that allows organizations to control the LED displays on multiple bags from a single dashboard. For example, if a company distributes Hookaba LED bags to hundreds of employees across different cities, the marketing or branding team can instantly update logos, promotional campaigns, event themes, or corporate messages remotely through a central system. This transforms our products into powerful branding and communication tools while providing employees with premium, technology-driven accessories.
What is your vision for Hookaba in the coming years?
Our vision is to become India’s most trusted LED wearable lifestyle brand by continuously introducing innovative products that combine technology, creativity, and functionality. We aim to strengthen our leadership in both the consumer and business segments while expanding our portfolio with globally inspired LED solutions. As digital experiences become increasingly important, we believe interactive lifestyle products will become a key part of everyday life, and Hookaba is committed to leading this transformation through innovation, quality, and customer-centric design.
Covered By: Mobility India / Hookaba
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