Mr. Mohar V, Co-founder and CEO of TECHVED Consulting
Mobile is dynamic! It is one of the extensively used devices across the globe. Globally India stands second only to China in the mobile user base. Mobility in India is evolving rapidly by introduction of new brands every year in the market. Users have their likable brands with serviceable features available in the market. The popular brands in India are – Apple, Nokia, Samsung, One+, Google Pixel, and many more.
Users buy the brands of their choices and are reliable on its interface. Mobile interface has an extremely impulsive context & settings, petite display & limited text input, the UI takes up the whole screen, and it’s easy to multi-task. For e.g.: Apple phones have iOS integrated features and apps with an interface of its own style. Accordingly, we come across different styles of interfaces in different brands.
UX and User Research serve great in the Mobility industry.
UX IN MOBILITY
The mobile market, like the contexts in which mobiles are used, places unique requirements on the designing of the user experience. UX primarily is a dynamic experience right through the use of mobile devices, Smartphones, applications, and software running on mobile devices. The mobility service in India is turning into a cutthroat competition. There are multiple brands with illustrious models and features and interface. Before-mentioned mobile brands have great UX with a delightful experience. Thus, mobile UX strongly focuses on proficiency and discoverability.
Now, the users are interested in their likable mobile devices only for a short period of time because of the competitive market. Their experiences need to be personalized, efficient and enjoyable in order to keep them engaged and ensure their continued use of such items. Therefore, brands are launching their series every other month with the personalized experience, efficient and delightful UX to keep their users engaged. Hence, the mobile UX designer concentrates on delivering devices and services that are modernized to serve with improvised user needs.
Furthermore, a major challenge for mobile UX is discoverability (i.e. the users find it simple to discover any App or any service). The users are easily able to find full and free alternatives to satisfy their needs. For mobile UX designers, the careful shaping of mobile user experience from discovery to operate in conjunction with other devices/services is a key objective behind creating real and personally connected experiences for users. UX in mobility also requires – understanding the need for brand uniformity and the users’ expectations of content regarding their inception for inferior versions of full-fledged designs that they would find on computers at home or in the office. You have to think and prioritize features for your mobile platform and then work on designing those features while ensuring that your users will love to stick to your brand.
Mobile user experience must have all three aspects Look, Feel, and Usability required to deliver business results. A user-centered design approach is the best chance of success. However, mobile platforms are different from desktop and laptop and designer has to take that into account when applying a user-centered design approach. There are differences in the way that mobile devices operate compared to other devices, and you need to take care of those differences to deliver the best end result.
USER RESEARCH IN MOBILITY!
User research is the initial best step to understand the users. It is competent- to club user requirements with the expertise in designing mobile phone screens and product designs that are easy to navigate when used on mobile phones. Neither the Android users will jump to iOS nor will the iOS users to Android. They both have diverse features likable to different types of users. Hence, user research is conducted to find out how to make the users switch from Android to IOS or IOS to Android phones.
The aim is to bring changes by doing research at the user’s point of view and bringing high-levels of result to improvise the interface. User research brings a sense of transparency and supports the design with changes that you need to ensure for the mobile interfaces. User research is performed for various reasons. It is mostly done for the purpose of finding the user needs and wants. As mobile brands are progressively introducing advanced technology, it takes up more and more people’s time in their everyday lives.
Most of the user researches were conducted to study the difference between mobile interaction and computer interaction. The challenges faced by the users while interacting with certain brands or the series are – understanding the likable and dislikable interactions of the users and creating the most delightful experience to the users. With improved mobile access in both consumer and enterprise space, TECHVED Consulting- one of the leading UX/UI Design powerhouses conducted various researches for the top brands, in India and other countries, to identify the mobility needs, tweak the brand strategies and complete the roadmaps.
KEY OBJECTIVES FOR USER RESEARCH
• Set the Objective
Figure out the right information determining the user profiles of the audience that needs to be interrogated.
• Selection of Method
Evaluate and select the best methods, as per brand user needs to solve design issues and fill in the flaws.
• Interface Action
Know what people are doing with other brands and understanding the latest interaction of other brand devices.
• Collecting Data
Observe and interact with the users in real-time and navigating through the interface to help the collected data in solving usability issues.
Therefore, if you want to have the best product, you’ve got to test, analyze, and apply your user research to get the app just right.
