Hungama, India’s digital entertainment company, launched Hungama Spotlight, a show celebrating live musical performances by famous artists, in 2017. Hungama Spotlight brings fans and artists closer, as it delves into the artist’s journey, inspiration, goals and hopes while celebrating their career with intimate live performances. With 25 episodes under its belt, Hungama Spotlight has reached over 30mn consumers across the globe.
As it becomes the largest platform for the rising stars of the music industry to launch their latest tracks, the show has extended strategic associations with T-Series, Sony Music, and Universal Music, among others. The launch episode of Hungama Spotlight featured Arjun Kanungo, and since then, it has featured artists including Guru Randhawa, Neha Kakkar, Kailash Kher, Harshdeep Kaur, Javed Ali, Divya Kumar, Shirley Sethia, Gippy Grewal, Apache Indian and many others. The show is the only live-streamed original content initiative that is delivered via both, audio and video platforms along with the official Facebook page.
The show is an exciting mix of open and personal conversation along with a live concert-like experience for consumers across the Hungama Music and Play apps, as well as the Hungama Facebook page. After garnering widespread appreciation from audiences, the series has extended the reach of these artists to a global level, by creating a direct engagement platform.
Hungama Spotlight was created to bring the audience closer to their favorite artists and performers, whilst directly engaging with the Hungama apps. In the process of launching an original show, the brand has created a platform for artists to share their stories and journeys with fans in a personal and unscripted manner.
Speaking about the success of the property, Siddhartha Roy, CEO of Hungama.com said, “As pioneers in the live-stream space, we launched Hungama Spotlight to substantiate the strong connect that we have built with our consumers, by making their favorite artists more accessible to them than ever before. The appreciation garnered thus far is a milestone for us, and encourages us to experiment with more formats going forward that have not been experimented with in the past. With an aim to engage the global audience, Hungama Spotlight will bring artists from across the world to share their stories, inspiration and ambitions along with some exciting performances while also creating more engaging content experiences for our consumers, as the space grows dynamically.”
Speaking about the property, Neeraj Kalyan, President at T-Series said, “Hungama and T-series have had a strong relationship since years and both brands have deep roots in the music industry. Hungama Spotlight is an interesting one-of-its-kind property that acts as a platform for fan engagement by artists. We are glad that our oldest partner has created such a unique initiative that helps both artists and label, and that we are a part of this journey.
