Inbase, a company formed with the sole purpose of enhancing the mobile experience, takes the consumers a step closer to enhancing the life of their product and staying in vogue at the same time. During an interaction with Mobility Magazine, Mr. Aashish Kumbhat, Co-Founder and Director, Inbase, talks about the brand policy and reveals the future road ahead.
Recently the brand has launched Buds Mini Lite. Elucidate the benefits
Inbase ‘Buds Mini Lite’ is the smallest and lightest TWS Earbuds that stands out in the segment offering an awesome audio experience with long-running battery life. Designed around the latest Bluetooth V5.1 chip, each bud sports a 13mm dynamic driver for deep rich bass and crystal-clear highs to ensure that your movies and music experience is more immersive than before. Each earbud weighs just 6g and is designed with an ergonomic snug fit using skin-friendly material. The buds are IPX5 water resistant and feature capacitive touch buttons to answer calls, change volumes, or get help from a voice assistant. The Buds Mini Lite also features one-step pairing which instantly pairs with your smartphone the moment you flip open the case lid.
Moreover, Buds Mini Lite sports a long battery life and can keep your entertainment uninterrupted for up to 40 hours. The buds (30mAh) alone can serve you a playback time of up to 5 hours, while the battery within the flip case (200mAh), great for those who plan long journeys where you won’t need to charge them for more than a week. Available in three attractive colors Black, Pink, and White, at a discounted price of INR 1,299, these TWS Earbuds can be purchased from the company’s official website Inbasetech.in, Amazon.in, Flipkart.com, backed with a 6 Month standard warranty.
What are the festive offerings?
India is often called the land of festivals and fairs where each day is some kind of celebration;we believe these festivals are also great opportunities for brands like us. So, to leverage these festivals and make a greater impact on the audience, we at Inbase work on unique promotional strategies across all major LFRs (Large Format Retails) and e-commerce and give our customers the best deals possible.
Our festive offers will start from October and will continue till end of November offering great deals on our products across categories.
The brand is synonymous with functionality explain?
Inbase has been successfully delivering innovative and unique products to its customers at competitive prices for the past 15 years and making their lives easier with technology. The brand produces the finest models that are effortlessly cool and offer a host of other features while keeping the sanctity of communication and network.
We don’t compromise on the quality of its products and try to give our customers the best customer support. Our unique and affordable wearable accessories and lifestyle product have widespread popularity amongst users, making it one of the fastest-growing brands in today’s times.
Discuss about the evolving landscape of smartwatch technology in India?
Today, Smart Watches are designed with premium features and affordable prices for customers to make their lives easier. The latest technology enables the users to handle their daily life activities right from their wrist. From answering and making calls, checking notifications such as messages, calls, and payment transactions, replying to messages, setting up reminders, tracking fitness levels, etc. Besides, being a technology trend, it also ascertains a high demand for the products.
According to a recent survey, India has become the fastest booming market for smart watch sellers worldwide. The Indian smartwatch market is now reported to have grown by an unprecedented 312% in the second quarter of 2022 (2Q2022) compared to 2Q2021. In addition, the major ‘home-grown’ brands have been making more of an effort to move away from the sector’s online roots to grow off-line sales as well, a move that seems to be working out for them thus far.
How have you effectively strengthened partner relationships?
To build strong and lasting client relationships, we expect our partners to trust and rely on us as an expert. We at Inbase make continuous efforts to strengthen our partner relationship, giving them the best support as per the need and delivering the inquiries at the right time. We support them with the end-to-end process not only by selling the product but also by supporting them with the strategy to develop their business and build strong relationships as the front face of the brand.
How far is Make in India beneficial?
The Indian Market is growing at a phenomenal speed with growing adoption of technology; the demand of products is increasing vendors in the market to develop products backed with smart and advanced features. As the Indian population is getting more and more affluent; they are demanding products which are not only of high quality but also trendy and stylish.
We see humongous scope in the market as our brand acceptance is getting better each day we are growing in the market thanks to continuous efforts of the team.
Explain in detail regarding the expansion plans – product portfolio, geographical reach etc.
Today, Inbase is present across Pan India and have more than 5 million customers. The brand has partnered with major LFRs like Reliance Digital, Croma, Pai International, Poorvika, Sangeetha Mobiles, Happi Mobiles, Vijay Sales, and My Jio Stores etc. Inbase is rapidly expanding its distribution network across India with the vision to appoint 500 Distributors.
In the days ahead we will be aggressively expanding our wearable segment and launching a lot of high-end products with advanced chipsets, fast charging, best quality material and cutting-edge style in products such as Neckbands, Earbuds, Smartwatches etc.
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