Inbase provides unique and premium smart mobile accessories and lifestyle products to people to make their lives easier with technology.
During an exclusive interaction with Mobility magazine, Mr. Aashish Kumbhat, Mr. Dharmendra Kumbhat, Mr. Nitesh Kumbhat Founder and Director, Inbase Innovation Delivered & Sunshine Telelink talked about the aim of the brand, its positioning, the latest innovations, and the scope of Make in India.
Discuss the company’s inception motto and vision.
The main aim of Inbase is to enhance the mobile experience by means of accessories that take consumers a step closer to enhancing the life of their product and staying in vogue at the same time. The brand’s vision is to bring cutting-edge technology to all consumers at an affordable price.
Inbase deals with a wide variety of products, from cases and covers to high-end lifestyle gadgets. The brand has brought in Smart Wearables, Bluetooth audio devices, TWS, earphones, power banks, AirPod accessories, car and bike mounts, tablet accessories, power adapters, cables, and Ultimate Guard Cutting Machine for protection all under one roof.
How do you position our brand in the market?
Through an excellent market strategy, Inbase has positioned itself as a top leader in the mobile accessories and Smart Wearable’s segment. The brand believes that the future of the brand is linked to its demand through hugely connected customers today. Any innovation that has a core motive to ease people’s lives and enable them to manage all things in one place will definitely be accepted and adopted.
The brand has undertaken strategic plans and has incorporated a very pivotal role in creating a benchmark for itself in the landscape of the Indian Smart Wearable & Mobile Accessory market.
Inbase has focused on positioning well to capitalize on the future growth and comes up with the latest innovative products on an ongoing basis to satisfy the customers. The brand has come up with the Urban Range of Smart Wearable’s which includes about 20 different models of Smart Watches and about 20 Variants in the Audio and Power segment. Recently we have launched Urban Lyf M, a versatile Bluetooth Calling smart watch with Voice Assistance; it sports a large, vibrant, and crisp display on a slim and lightweight profile accompanied by a feature-rich performance.
The Urban Lyf M is a spectacular device for fitness enthusiasts, designed to be their daily companion and a versatile package for style, fitness, and assistance. The Urban Lyf M is packed with features like Bluetooth Calling, Voice Assistance, and a crisp and vibrant 1.69″ 240×280 ultra-bright IPS display with a swift and fluid UI that compliments some of the most beautiful (200+) cloud-based watch faces to match your daily attire or mood. This watch is available in stunning colour options that suit your mood pick—Black Dial with a Black Strap, Rose Gold Dial with a Violet Strap, or Silver Dial with a Grey Strap. The Urban Lyf M also features an outstanding battery life; it gets fully charged in 2 hours and offers up to 8 whole days of battery life without calling function and 30 days of standby time, so you don’t frequently hit the charging station.
Mr. Aashish Kumbhat, Founder and Director, Inbase, says, “We believe in building our own identity and functionality.” We concentrate on the looks, feel, and quality of products for Men’s, Women’s and Kids as well which are not just great to use but are 100% Value for money. Today we have one of the strongest portfolios of Smart Watches in India, with watches in Square Dials, Round Dials, Watches with Calling and Non-Calling Functions, and even watches for Kids. Our Watches are very well accepted by all our users and channel partners.
How do you see the Indian market?
Smart Wearables & Mobile accessories have now become a style statement for passionate young consumers. The wide range of Smart wearable’s & mobile accessories being offered in the market is colourful, innovative, and trendy. These accessories further help in enhancing the features of a Smartphone and help consumers experience the best of features.
The Indian ecosystem is coming up very well and the government has laid down very stringent rules that are aiding in creating a robust ecosystem.
Mr. Dharmendra Kumbhat says, “Indian Markets are growing at a phenomenal speed, and the demands and the consumption of the Nation for Smart Accessories and Gadgets are at their peak and every growing. We see humungous scope in the market and the Brand acceptance is getting the best each day in the market.”
What are your future plans?
Inbase strives to push the boundaries of innovation just to ensure a greater user experience. The brand offers products that are a combination of style and utility and are not bulky at all, making them easy to carry around.
Today, from answering and making calls, wearables have made life easier than ever before. So, everything has come into a small portable device that is saving a lot of time in today’s busy environment. Days ahead we have a great product line up from AMOLED Smart watches to watches with IoT, Outstanding Battery Life, greater UI, and many other functions
Mr. Aashish Kumbhat, Founder and Director, Inbase, while talking about future plans, says, “We look forward to capturing 15% of the market share in the Smart watch Industry and our Blueprint is all prepared for the same.”
While concluding, Mr. Nitesh Kumbhat, Sunshine Tele Link, communicated that the company is focusing on youth and quality is vital for our company. The brand is focused on enhancing the user experience by means of accessories that take consumers a step closer to enhancing the life of their product and staying in vogue at the same time.
Mr. Dharmendra Kumbhat, Sunshine Tele Link, says, “We are focusing on products and the youth. The main aim is to focus on quality and develop products according to consumer needs.”
Mr. Aashish Kumbhat, Founder and Director, Inbase
We look forward to capturing 15% of the market share in the Smart watch Industry and our Blueprint is all prepared for the same. Today Our Urban Smart watches are loved by our users.
Mr. Nitesh Kumbhat, Sunshine Tele Link We are focusing on products and youth. The main aim is to focus on quality and develop products that are not just affordable but 100% Value for Money
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