Technological advancements and growing investment opportunities with favorable regulations are some key factors supporting the growth of India broadcasting and cable TV market.
According to TechSci Research report, “India Broadcasting and Cable TV Market By Type (Terrestrial Television, Cable TV and Satellite), By Revenue Generation (Subscriptions, Advertising and Public Funds), By Region, Forecast & Opportunities, FY2026,” India broadcasting and cable TV market was valued USD 11.61 Billion in FY2020 and the market is forecast to reach USD 19.06 Billion in FY2026. Increasing disposable income coupled with rising urbanization have changed the preferences of Indian consumers towards enhanced experience of television viewing. The concept of home theatre has been gaining traction among the new generation with people always looking for advanced viewing options and latest technologies to better their experience. These factors are expected to fuel growth in the country’s TV and broadcasting market over the next five years.
There is a rising trend for personalized experience and premium television cable and DTH offerings in India, wherein customers demand personalized channels, picture quality, multiple functionalities in set top boxes, such as different screen for children, etc. This trend would likely continue in the coming years as one of major trends for TV & broadcasting industry during the forecast period.