Indian Entertainment Industry & Facebook join forces for mega ‘I FOR INDIA’ concert

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The Indian entertainment industry has come together for a home-to-home fundraiser concert, ‘I for India’, in partnership with Facebook and GiveIndia. All proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia. Associated with over 100 NGOs, GiveIndia is working on-ground to support the required interventions with the prevention, healthcare infrastructure, livelihood support, and essentials for people who have been affected by the pandemic and are in need. Aside from offline donations, people in many countries will also have an option to donate using the Facebook Fundraiser tool.

The vision for the concert by leaders from the entertainment industry is three-pronged:

  • To entertain those locked down in their homes
  • To pay tribute to those who are working on the frontlines, and
  • To raise funds for those who have no work and no home and do not know where their next meal is coming from.

The four-hour-long concert will be live globally on Facebook (www.facebook.com/Facebookindiapp) on Sunday, 3rd May 2020 at 7:30 pm IST and will feature performances and personal messages from 85+ Indian and global stars including:

List of Artists / Celebrities participating in the ‘I for India’ concert
A R Rahman Akshay Kumar Arijit Singh
Aamir Khan Alia Bhatt Arjun Kapoor
Abhishek Bachchan Amaan Ali Bangash & Ayaan Ali Bangash Ayushmann Khurrana
Aamir Khan Ustad Amjad Ali Khan B Praak
Abhishek Bachchan Anil Kapoor Badshah
Aditya Roy Kapur Ankur Tewari Bhumi Pednekar
Aishwarya Rai Bachchan Anoushka Shankar Bryan Adams
Ajay – Atul Anushka Sharma Dia Mirza
Diljit Dosanjh Hrithik Roshan Kartik Aaryan
Divine Jack Black Kate Bosworth
Dulquer Salmaan Javed Akhtar Katrina Kaif
Farah Khan Jay Sean Kevin Jonas
Farhan Akhtar & Band Joe Jonas Kiran Rao
Gulzar Kapil Sharma Kusha Kapila
Hariharan Karan Johar Lilly Singh
Harshdeep Kaur Kareena Kapoor Khan Lisa Mishra
Madhuri Dixit Nick Jonas Raja Kumari
Mame Khan Papon Rana Daggubati
Mick Jagger Parineeti Chopra Rani Mukherji
Mindy Kaling Pritam Ranveer Singh
Nalandaway Foundation Priyanka Chopra Jonas Rekha Bhardwaj
Rohit Sharma Shah Rukh Khan Shruti Haasan
Russell Peters Shaheen Bhatt Sidharth Malhotra
Saif Ali Khan Shankar Ehsaan Loy Sonu & Nevaan Nigam
Sania Mirza Shiamak Davar Sophie Turner
Shabana Azmi Shreya Ghoshal Sunidhi Chauhan
The Shillong Chamber Choir Vidya Balan Zoya Akhtar
Tiger Shroff Virat Kohli Ustad Zakir Hussain
Twinkle Khanna Vishal Bhardwaj Vicky Kaushal
Varun Dhawan Will Smith

I for India’s Fundraiser is already active on Facebook and people can donate on https://fb.me/IforIndiafundraiser. People will also be able to make a donation via the donate button next to the video while watching the concert.

Atul Satija, CEO, GiveIndia, said, “The I For India fundraiser concert, backed by a fabulous line up of stars, really feels like a nation coming together – though we are isolated, we are united in our efforts to win this battle against COVID-19. We have already received tremendous support for our missions to provide humanitarian aid to those most affected by this crisis, particularly migrant workers and daily wagers. But with the concert-going live on the world’s largest social media platform, it will help reach the millions of people who want to contribute to this war-like effort. We are extremely grateful to the organizers for putting their trust in us as the donations partner”.

Manish Chopra,  Director, and Head of Partnerships, Facebook India, said, “We recently launched Facebook Fundraisers, that allow people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives. We’re grateful to the entertainment industry for coming together for the I for India Concert, which will benefit NGOs and charities that are right now working to provide food, shelter, and healthcare to those who need it the most”.

This event has been produced by Fountainhead MKTG. V G Jairam, Co-Founder, Fountainhead MKTG said “It is a matter of great pride for us at Fountainhead MKTG to work with the world’s largest film industry, the world’s largest social network, and India’s biggest giving platform to pioneer an entertainment-with-purpose format that is India’s biggest home-to-home concert featuring over 85 large global celebrities across genres. This show has been produced in a record two weeks. We hope everyone enjoys the show and donates wholeheartedly. We are all, truly, in this together”.

Here’s a preview of just some key voices from the concert:

Priyanka Chopra –

“Unexpected, uncontrolled, unparalleled. The coronavirus has forged a brutal path across the world, and in the line of fire is well – you me and pretty much everyone across the world. Lockdowns, quarantines, social distancing – yeh hain humara naya normal.
Khud ko surakshit rakhne ke liye hume ek dusre se dur rehna pad raha hai
Phir bhi mann hi mann main hum ek saath hain, as always.”

Anushka Sharma

“While we may be social distancing, and that’s the requirement. I don’t think we’ve ever been more connected. People helping each other, spreading awareness just so that we can protect each other and that is the victory of the human spirit.”

Rani Mukerji

“Instances of child abuse have increased during the lockdown. I urge you all to stay more vigilant. If you see or hear anything, suspicious or odd please report it to the authorities immediately. My daughter Adira calls this coronavirus an invisible monster lurking in the streets, she tells me, mamma, this monster will surely go away one day.”

Anoushka Shankar

“Humans have an incredible capacity for hope and resilience and finding new ways to help others who need more than we do. Every end is a new beginning.”

Zoya Akhtar

“May we remember the lessons learned and never forget we aren’t above nature, we’re just a small part of it.”

Shabana Azmi

“It’s time we realized how interdependent we are on each other. Irrespective of caste, class, gender, religion or country. It’s time for introspection. It’s time to shed our prejudices, it’s time to come together in kinship and harmony.”

Katrina Kaif

“There are 1000s of frontliners and emergency workers who are putting their lives on the line every day in the fight against COVID-19. Every rupee we collect today will help equip these heroes better thus protect them better. So please help keep safe those who keep us safe.”