Infinix Launches HOT 7 in Sub 8k Smartphone Segment


Infinix announces the HOT 7 priced at INR 7999/- aimed to reimagine the sub-10k smartphone segment in India. HOT 7 features a great combination of 4GB+64GB RAM+ROM, a large 6.19” HD+ Notch display, a 4000 mAh battery with Smart power management and a cutting-edge, AI-powered 13MP+2MP Dual Rear as well as Selfie Camera that enables stunning images and great customization. The device will be available on Flipkart from 15th July onward via an open sale.

Display: HOT 7 features 6.19” HD+ screen with a 19:9 Notch Display. The LCD screen has a brightness unit of 500 NITS and 83% Screen to body ratio, all packed in a metal Unibody design with 2.5D glass for added sturdiness. The phone is equipped with different modes such as Read and Eye Care to put the minimum strain on the user’s eyes. HOT 7 will be available in elegant colors of Midnight Black, Aqua Blue, and Mocha Brown.

Camera: Infinix has been a category leader in introducing best-in-class, category-first camera features to the sub10k smartphone segment, and HOT 7 continues the tradition. It features a Dual rear camera 13MP f1.8 +2MP framework with PDAF, Dual LED Flash and Auto Scene detection. The entire structure is powered by AI that helps to identify the best settings or image quality optimization. The AI also segments different images across 8 modes- AI Portrait, AI HDR, Night, Sports, Blue Sky, Text, etc and makes automatic changes to present the image in its best quality. With Customizable Bokeh, users can control the background blur in their images.

Processing and Performance: HOT 7 is powered by Helio P25 2.39GHz Octa-Core 64 bit processor. It features the latest Android Pie 9.0 OS further enhanced by the XOS 5.0 operating layer that grants greater intuitiveness for an enriched user experience. The smartphone is powered by a 4000mAh battery with an AI-driven Smart Power Management system that allocates the phone’s resources to exactly where it is needed.

Memory: HOT 7 offers a 4GB+64GB RAM+ROM combination which is not available in any phone within its price category. It also features expandable memory upto 256GB and a dedicated memory card slot with a Dual Nano SIM+Micro SD card arrangement.

USP: The HOT 7 is an ideal phone for youngsters looking to ace their engagement game with a device that does not burn a hole in their pockets. It also offers impeccable security, with Fingerprint Sensor and Face Unlock features with a quick response time of just 0.3 seconds! At its price range, the HOT 7 is undoubtedly the phone to beat, further adding to the great narrative Infinix is building in this segment.

Commenting on the launch, Anish Kapoor, CEO, Infinix India, said, “The HOT 7 is a great addition to our product ecosystem, and it truly epitomizes the strategic enrichment we are looking to achieve through our devices to further the amazing journey we have had in the Indian market.”

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