Intex appointed Sumit Sehgal as its Chief Marketing Officer. In his new role at Intex, Mr. Sehgal will leadthe brand transformation and conceptualise all marketing initiatives across the various business lines of the company. Mr. Sehgal is a tenured marketer with over 2 decades of experience in sales & marketing with companies such as JWT, Bharti Teletech & ITC Ltd. He is an MBA from IMT, Ghaziabad with a specialization in marketing. During his tenure, he has built many brands, including his last assignment at Max Life Insurance Ltd. where he was instrumental in strengthening the franchise.
Commenting on the appointment, Narendra Bansal, CMD, Intex Technolgies, said, “Sumit Sehgal’s experience and strong track record of driving effective marketing efforts will be highly valuable for Intex. In this phase of our expansion, we look forward to his leadership in strengthening brand Intex, both Globally and at a National level.”
Sumit is a consumers’ professional and brings with him a wealth of knowledge across many product categories. He specializes in brand building, conceptualizing, executing & measuring integrated marketing solutions with a seamless approach across traditional and new-age mediums. He has a strong bias towards cost-effectiveness and innovations that work for business.
“Product categories like Mobiles & CDIT have a huge potential in the country. With demonetisation, as India approaches a new economic era we see the purchasing power of the Middle Class India sky-rocketing than ever before.Intex will develop innovative yet affordable products and build a strong & vibrant consumer brand. As we gradually approach our 25th year milestone in a few years’, we are looking at capturing the lion’s share in all our segments of business and beseen as the most respected and trusted brand in India. I look forward to being a part of this exciting journey,” said Sumit Sehgal, Chief Marketing Officer, Intex Technologies.