Intex Enhances its Fully-Automatic Washing Machine Range


After the recent introduction of Fully-automatic washing machine in the portfolio, Intex Technologies, one of the leading consumer durables company, has today strengthened its offering with the launch of the 7.5Kg top-loading machine model – WMFT75BK. The trendy fully automatic washing machine is feature-rich, powerful with robust body and comes at an appealing price tag of Rs.21,500/-.

The Intex fully-automatic model comes with a Stainless Steel Smooth Honeycomb Drum having tiny holes to discharge water during spinning. The drum has a specific design by which clothes do not come in direct contact with hole edges rather it moves through a smooth curve surface, thereby resulting in damage free washing and keeping clothes new as ever. It also has the Toughened Glass Lid with damper, specially designed to make the lid gently fall down without any slam noise and protects hands from unexpected injury.

The Swirl Wash is a key feature that happens due to the unique structure of its pulsator generating a dynamic and multi-directional water flow, which thoroughly removes stains and provide better cleaning. It also prevents tangles, twist, knots and provide anti-wrinkle wash.

‘’Intex has always kept consumer in mind and offered the best of design & technology at very competitive pricing. After the success of our semi-automatic models, we are now enhancing the fully-automatic range, which will make washing effortless. We have gone a notch higher with this launch and will continue to bring out such products that are convenient, easy to operate and durable. With this inclusion, we are sure it will further infuse energy in our consumer connect and help consolidating our position as a consumer durable player,’’ stated Ms Nidhi Markanday, Director & Business Head, Intex Technologies.

Intex’s new washing machines come with zero water pressure technology making it possible to operate at a very low water pressure without causing any interruption to the program cycle. With a capacity of 7.5 kg and special memory backup the machine can be stopped and resumed from the same cycle timing when the power supply was last interrupted. It also offers the Delay Start Button where the machine selected programs can be stored between 1 to 24 hrs and will be started per delay start timing set in the machine. This helps in time management anticipating the right time of water supply.

Intex has already roped in Madhuri Dixit as Brand Ambassador for the new range of consumer durable products. The Bollywood legend is endorsing Intex’s Refrigerators and new range of Washing Machines.

The top-loading fully-automatic model is available in Grey color with a black lid. The washing machine is available through Intex’s vast distribution network across country.