itel emerges as the most popular brand in the sub-INR 7,000 smartphone segment: CMR

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As per new CMR Insights on the go Survey findings from CyberMedia Research (CMR), over the course of the pandemic, the smartphone (in the sub-INR 7000 segment) has been a key enabler of human lives. In the pandemic year, Indians spend over 522 hours on online education, and over 738 hours on infotainment on their smartphones. In the sub-INR 7000 smartphone segment, consumers seek the best-in-class specs, and value for money offerings. itel has made rapid gains in the India smartphone market and is now a clear leader. itel leads the competition in this smartphone segment, in terms of current brand satisfaction, advocacy and future consideration. itel users are most satisfied with its product quality, price and value for money. itel has the highest NPS (60%) followed by realme (58%) and Xiaomi (54%).

Talking about the momentous success, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “We are happy  to know that itel has been able to build the highest brand consideration in the INR 7,000 segment from our discerning consumer base. In the new world order where smartphones have become a necessity, our singular objective of democratizing technology for the masses is empowering new India to seamlessly continue with their daily lives in a true sense. Consumers have shown strong affinity towards itel consistently and this has led to us being recommended within their friends and family, which is our true strength.”

Commenting on the study findings, Mr. Prabhu Ram, Head- Industry Intelligence Group (IIG), CyberMedia Research (CMR), “Over the course of the pandemic, the smartphone has been a key conduit for enabling human lives. Whether it be online education, digital payments, or consuming infotainment, the smartphone has enabled consumers across Urban and Aspirational (Tier-III cities and beyond). For the value conscious buyers in the sub-INR 7,000 smartphone segment, smartphone brands, such as itel, have consistently focused on bringing increasingly accessible and affordable smartphones, packed with the best-in-class trendy innovations, that enable the consumers to connect with India’s growing digital


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