XESB1040WL

itel enters home audio category

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To make the festive season more exciting and joyful, itel announced its portfolio expansion with the launch of four new Soundbars in the home audio category, exclusively available on Amazon. The new line-up of itel Soundbars caters to the ever-growing demand of at-home entertainment and the aspirations of audio enthusiasts, delivering dynamic sound output through advanced features. itel has introduced India’s first Soundbar- XE-SB1040 WL – with a 25.4 cm wireless woofer raising the bar of immersive home entertainment. All the four models- itel XE-SB505, itel XE-SB515, XE-SB625 WL, and XE-SB1040 WL and will be available for INR 3899, INR 6499, INR 7999, and INR 10999 respectively on Amazon starting today.

With rising OTT consumption, there has been a surge in the demand for cinematic audio systems at home that improve the home entertainment experience for consumers.  Addressing this demand, the new itel Soundbar range comes with an array of technologically advanced features such digital signal processing, (DSP), deep bass woofers, multiple connectivity options including HDMI-ARC, FM, Bluetooth, USB and much more. The foray into the home audio entertainment segment once again reiterates the brand positioning of ‘itel hai. Life sahi hai’ and the singular objective of ‘democratizing technology for masses’.

Mr. Arijeet Talapatra, CEO, TRANSSION India
Mr. Arijeet Talapatra, CEO, TRANSSION India

Commenting on the launch, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “The need for immersive home entertainment has taken a center stage with enormous demand for premium audio products to elevate the audio experience.  In India, the OTT market is estimated to reach about $15 billion by 2030. This fuels the demand for home audio solutions to empower the aspirers and millennials in Tier 2 and below towns. Our latest Sound Bar range fulfills the aspirations of music enthusiasts and cinema lovers who are looking for a high-quality and immersive sound experience from the comfort of their homes. We are excited to foray into the home audio category with a competitive range of Soundbars including India’s first Soundbar with a 25.4 cm wireless woofer. We are confident that our latest offerings will be another feather of success for itel in India.”

It is worth highlighting that itel’s in-depth understanding of consumer demands and aspirations has helped the brand to secure the number 1 position in the feature phones and sub 6K smartphone segment. The wide variety of itel product categories backed with an innovation-led technologically advanced product portfolio under the affordable price point has kept the growth trajectory flourishing for itel. With this latest portfolio expansion, itel once again reinstates its commitment towards providing consumers with superior technology features at an affordable price point.


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