Having already established itself as one of the fastest growing mobile brands in the country, itel, the hi-tech innovative brand for the Indian consumers from Transsion Holdings Conglomerate, has achieved fourfold growth in its mobile shipments in Q3 2016. The data was revealed in the latest Quarterly Mobile Phone Tracker report by International Data Corporation (IDC).
The latest industry report by IDC comes close on heels of several other independent industry studies which have highlighted itel’s growing stature in the Indian mobility industry. The brand was ranked 6th amongst feature phone brands in India in the Q3 report by Cyber Media Research (CMR), and has secured nearly 2% of the overall market share in the segment since its grand India launch in April. itel has marked the sales milestone of more than 6.5 million handsets so far.
Speaking on the announcement, Mr. Sudhir Kumar, CEO, itel Mobile, said, “We at itel, have received an impressive response from Indian consumers as well as our channel partners. This has allowed us to establish ourselves amongst the most prominent players in the Indian mobile phone industry within a very short span. The exponential growth that we’ve witnessed since our entry in India has directly been driven by the massive consumer demand for our high-quality, feature-driven, value-plus offerings. We aim to keep up the high standards we’ve set so far and provide aspiring mobile phone owners with the most perfect tools to claim their ‘Right to Progress’.”
In addition to its diverse array of products, itel’s rapid growth has also been facilitated by the presence of its extensive service network in India. The brand currently has around more than 800 distributors and around 60,000 retailers on board, and aims to take the number of distributors to 850 and retailers to 68,000 by the end of this year in order to extend the benefits of its mobility solutions to a much larger consumer base across India.