J. K. Enterprises offer a variety of mobile accessories that add convenience in the life of mobile phone users and make tasks like charging, music listening, calling, etc., easy.
During an exclusive interaction with Mr. Jitendra Bhatia, MD & CEO, JBTek and Ms. Arushi Bhatia, Director, JBTek talked about the brand strategy and the goals set for the year ahead.
Range of Products
JBTEK has a wide range of products like Charger, Wire Earphone, Bluetooth, Earbud Earphone, and other variety of mobile accessories add convenience in the life of mobile phone users and make tasks like charging, music listening, calling, etc., easy.
We are expanding our range into TWS, Neckbands, ENC, and Voicage. We are focusing on producing good quality products and providing good services to our customers.
Brand Vision
JBTEk’ s relationship with its customers is its USP. It promises the best quality product to the customers, which has helped us gain their trust. The products are high on technology and match the requisites of the present age and offerings are better in quality and durability.
Discussing the brand policy Mr. Jitendra Bhatia says, “JBTEK’ s USP is very different from others. Our relationship with its customers is our USP and our products are affordable and best in quality which is the reason our customers are the best testimony for the products.”
Changing Trends
Currently, the trend is more towards TWS, Watches, and Chargers, which is going to capture a big segment in the market. The brand is planning to launch products on these lines soon.
The future of JBTEK is very bright as it has been getting a lot of positive feedback from the customers. The brand is more focused on power banks and the latest technology chargers right now. The smart generation wants quick and fast gadgets to make their life easy. For the youth, it will be launching new products with long battery backups and fast charging.
Consumer Behavioral Change
The consumer is now more focused on quality rather than price sensitive to quality sensitive consumer. Earlier, the market was very price conservative but now the consumer wants a good quality product and is ready to pay the price as well.
The Indian market is booming with opportunities. Our gaming line is going to be very active for our gamers, currently, we are focussing on the gamers who play games on mobile. We offer a huge variety and deals to our gamers along with the latest technology. Soon, we will be adding a whole new range of products for gamers.
Boosts Manufacturing
JBTEk is manufacturing most of our products in India like our TWS and also working on improving the quality of the products. The aim is to manufacture all our products in India only and reduce the dependency on China.
Going forward JBTEK will beadding a lot of new data cables, ENC Neckbands, vibration modules, and different gaming products.
Talking about the new road ahead, Ms. Arushi Bhatia says, “We are launching something new to our product portfolio every month. We are launching a very good range of affordable innovative products for gamers.”
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