JB Tek offers innumerable accessories which are affordable yet quality products like chargers, data cables, Bluetooth speakers, hands-free and other accessories.
During a conversation with Mobility Magazine, Mr. Jitendra, MD & CEO, and Ms. Arushi Bhatia, Director, JB Tek explained the brand policy, the benefits in Make in India and the future plans.
JBTek maintains very high-quality materials for making products that are of great strength, and it also incorporates the use of the latest technology, which sets the products apart from the others in quality and durability. On account of durability and quality, the products are widely accepted by all international and national markets.
The brand is one of the premier ones that started manufacturing in India in 2010. The brand’s ambit is user-friendly, functional, cost-effective and durable. For making accessories of high quality, “A”-rated plastic, rubber, and other materials are used. All the tested materials used in the production process help us present quality accessories on the market.
Distributors are the backbone of the organisation and JBTek. A distributor relationship is key to any business, and enhancing a partnership plays a pivotal role. Besides the obvious profit level available, the distributors are looking to you for a complete package, including sales and marketing support.
Talking about the brand, Mr. Jitendra, MD & CEO, JBTek, says, “It is one of the oldest brands in mobile accessories and manufacturing and we welcome all distributors who are making a new venture to join hands with us as we offer the highest quality products at affordable prices and all our products are made in India.”
How do you see the Indian market and how do you position your brand?
The growing adoption of mobile phones is creating opportunities for manufacturers of mobile phones to enter the market. The rise in disposable income has revolutionised the buying and spending patterns of customers. A change in the outlook of consumers is leading to high demand for fashionable mobile accessories.
We feel India is the largest market in the world and can compete with the other international markets. For mobile accessories, there is a lot of scope in the Indian market owing to the upsurge in mobile phones and mobile accessories.
What is the USP of your brand?
JBTek supports Make in India and incorporates strategic planning for the best quality products in the market. The brand focuses on elevating the comfort level of mobile users by introducing innovative mobile phone accessories.
JB Tek has laid down well-structured strategies and business models to continue to build upon their capabilities, offering regional coverage through industry specialisation and being adept at offering the most innovative products at affordable prices.
The brand has a very affordable pricing policy and has innovative mechanisms and capabilities to advance manufacturing in the industry. JB Tek offers top-quality products at affordable prices.
Elaborating on the USP, Ms. Arushi, Director, JBTek says, “India has huge potential and there is too much scope in the mobile accessory segment. We provide the best sales price, after-sales support, and price. Our products are high quality, and 70% of our products are made in India. “
What are the new products that you are planning to add?
JBTek has always provided customers with innovative products at a reasonable price. They have always kept the needs of the customers in mind before launching a product into the market. Currently, the brand feels that there is a large demand for the TWs category and fast charging, hence the brand plans to cater to these categories.
What is the marketing strategy? How do you see the Indian market?
JBTek has positioned itself as a leading manufacturer and exporter of innovative smart accessories, with a worldwide presence. The brand has strategically placed itself as one of the leaders in manufacturing mobile accessories brands in India.
The brand has taken manifold steps to create channel partners and is also nurturing the strategy ahead. It looks at each and every corner of India to create a channel so as to increase the broad base of the channel.
When you joined the business, what was your first challenge?
When we started, we were only offline, but over the years we have realised that the online business is equally important as what the youth want online. So now the brand is focusing on online business as well.
In which markets are you present both offline and online?
JBTek is present on Amazon, Mesho, Flipkart, Instagram, and Facebook also.
What is your future plan? How do you want to position yourself in the market in the next 2 years?
Within the next couple of years, we would like the brand JBTEk to be positioned as an affordable brand that offers quality products manufactured in India.
What is the message you want?
Make in India is a great initiative led by the PM, and we support the idea. The brand also promises quality if products are made in India.
Ms. Arushi, Director, JBTek says, “As part of our marketing strategy, we will introduce a new line of TWS, smartwatches, and wireless chargers. I would like all the channel partners and distributors to be associated with us. We should support the Indian market as we are Indians. “
JBTek offers lucrative offers for distributors in terms of positioning, budget, credit policy, and quality products.
Mr Manoj Sethi, JBTek says, “If you want to make the best of manufacturing, then JBTek is the best as it offers opportunities for customer care business to expand. We work on business enhancement training sessions.” positioning, budget, credit policy, quality products. It’s not only distribution but also helping each other by joining hands that will grow to the level of a stag.”
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