Tata Motors-owned Jaguar Land Rover said it has signed a letter of intent with its Chinese joint venture partner Chery to license the Freelander brand to their JV for development of electric vehicles in China.
Under the proposed new licensing agreement, CJLR — a 50/50 joint venture of Jaguar Land Rover Ltd and Chery Automobile Company Ltd – – will pivot to produce an advanced portfolio of electric vehicles based on Chery’s EV architecture, exclusively under the Freelander name, the company said in a statement.
JLR’s Freelander brand was a Land Rover vehicle which was produced between 1997-2015. It was succeeded by the Discovery Sport in 2016.
Covered By: Mobility India / JLR
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.
