JYO India is one of the leading home appliances brands which provide Electronics Products, anywhere, anytime with best quality & services at highly affordable price.
During an exclusive interaction with Mobility Magazine, Mr. D K Bharti, CEO, JYO India, elaborates the future road ahead and how the brand plans to make life easier for teeming millions.
Focus Areas
JYO already has a store in Noida and has established its foothold in northern India. The aim of the brand is to provide Electronics Products, anywhere, anytime with best quality & services at highly affordable prices. JYO India was founded in 2020 at Noida where it offers about 50 SKUs along with 6 categories of products like juicer, mixer grinder, refrigerator, Iron light weight, LED TVs, tower speakers, electric kettles, induction cooker etc. The perfect blend of high-end specifications and reasonable price, JYO India is here to make your life easy at a super affordable price.
Understanding Trends
With the gradual process of modernization, the need for electrical and mechanized products have increased manifold which is an absolute essential these days to help us run our household smoothly. From cleaning, cooking, purifying to food preserving, home appliances are hugely required. With taking care of your daily tasks like washing clothes, heating food or ironing can be made super easy and quick.
JYO India has launched its latest, eco-friendly range of home appliances like mixer grinder to promote sustainable living for consumers. The new product line-up is aligned with the company’s sustainability mission, and promises reliability, high performance, and use of advanced technologies that make healthy living accessible to everyone
Expansion Plans
In response to the shift in consumer demand, the brand works to be a positive influence for change in the region by listening to our customers. For many years, we have concentrated in the northern, western region but now we have some other plans. All these years JYO India has created advanced and affordable products that promote a sustainable lifestyle. Through its newest line-up, we have further enhanced product quality across all categories for better fit, feel, and finish as well as usability.
JYO India had already established its foothold in northern region and has extended its foothold in western India in Maharashtra, M.P. , Chhattisgarh, Rajasthan, and intends to reach north east region by April. It has eyed for expansion in northeast region and has also started manufacturing mixer grinder.
Mr. D K Bharti says, “We already had a very strong foothold in the northern region but now are planning to explore northeast market by April end. There is no denying that innovative technology is becoming more and more prevalent in kitchens around the world, and our mixer grinder is s testimony to it. Moreover we have also added to our range of new products like air coolers , washing machines etc. “
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