Super Plastronics Pvt. Ltd. (SPPL), a Kodak brand license partner, announced the launch of its KODAK HD LED TV in India. This strategic licensing partnership will bring the global brand to India’s TV market. The initial product line up will comprise of five HD LED TVs varying over a range of 32, 40 and 50 inches. The KODAK HD LED TV line will aim to carve out a niche by offering superior products at a competitive price point. Within this line up, the KODAK Smart HD LED TVs (3 models) will offer internet connectivity and Wifi capability.
The product range will be made available on all leading online ecommerce platforms starting with Shop Clues, Flipkart and Amazon. Shopclues will be launching the 32 inch series exclusively on its site. Sales will begin post 15th August, 2016.
Commenting on the launch, Mr. Avneet Singh Marwah, Director, SPPL said, “It is our endeavor to leverage Kodak’s legacy as one of the leading imaging companies in the world to drive its growth in the Indian home entertainment industry as well. Not only will KODAK branded TVs be a game changer in this segment but also set new benchmarks in terms of specifications, accessibility and affordability. Our association with Kodak will enable us to capitalize on the company’s global experience and knowledge. Interestingly, the Indian TV segment is currently undergoing a transition phase fueled by the aspirations of the youth in the country, looking for products and services which match their values and expectations. To give a perspective, in 2015, over 14.5 million TV sets were sold across India and over 83% of these were LED/ LCD sets. Furthermore, as a leading TV manufacturer in India we understand the pulse of our customers and look forward to a healthy response we foresee for our product range.”
“We are very pleased to partner with SPPL to address the burgeoning market for TV sets in India,” said Steven Overman, President of Kodak’s Consumer and Film Division and Global Chief Marketing Officer. “Kodak has played a key role in the development of the entertainment industry in India and around the world. We look forward to providing consumers in India with a new range of great Kodak-branded products.”
- Wide viewing angles (178X178) the HD LED TVs comes with intelligent features such as ‘Progressive scan’, ‘YPrPb resolution’ and response time less than 8 ms.
- For connectivity the televisions support HDMI, USB and VGA ports as well as others. The Smart versions have the added feature of WiFi and are supported by ARM Cortex A7 and ANDROID system version 4.4.