Mr. Atul Gupta, Managing Director, Lapcare, in an interaction with Mobility Magazine elaborated on their product policy and business strategies in India. Lapcare, a prominent consumer technology brand, has a strong foothold pan India with a dealer network of over 20000.
Please brief us about Lapcare’s journey in India, how you have built the brand here, with which products did you start and what your current portfolio is.
Established in 1997 in Singapore, Lapcare entered the Indian market in 2007 after associating with Rx Infotech Pvt Limited. Lapcare first started providing laptop adaptors and batteries at affordable prices. We noticed that many people purchasing cheap and low-quality unbranded accessories such as adaptors, data cable, and earphones from local shops, and sometimes street vendors just to save the cost. Then, we decided to provide customers high-quality laptop components and peripherals; and computer and mobile accessories, etc. Today, Lapcare offers over 210 products of different categories.
How Lapcare is different from its competitors?
Lapcare is hailed as one of India’s leading providers of a wide range of durable & affordable mobile & laptop accessories including motherboards, SSD cards, headsets, batteries, adaptors, etc. Lapcare’s products stand out for their top-notch quality, long-lasting durability, low-cost and modern designs. Another unique feature of Lapcare is it has PAN India presence.
During your 15-year journey with Lapcare, what changing trends have you seen in the market?
Lapcare continuously upgrades its products in line with the changing needs and demands of the customers. Covid-19 had a big impact on the consumer’s buying habits and market demand. Consumers now opt for durable & high quality products rather than those come at a cheaper price, compared to their earlier approaches. The present day consumers include a high proportion of millennials who are technically advanced. After the outbreak of Covid, the consumers want to buy more via online than from the traditional channels. This compelled traditional sellers to upgrade themselves to online businesses and strengthen their eCommerce and delivery services, in addition to their offline promotion.
How do you educate and motivate your partners? What partner schemes have you launched for the festive season?
To keep our partners motivated, we launched schemes such as Dhamaka Offers that involve rewards like Cars, bikes, iPhones, Smart TVs, and other gifts to partners if specified targets are met. Our current schemes for this festive season include discounts, rewards and an offer to fly to Europe.
What opportunities do you see in Make in India? What are your plans in this regard?
As one of the first adopters of the Make in India initiative, we partnered with local Indian manufacturers to make for us. In the coming years, we will also enter into more strategic tie-ups with manufacturers in India to increase the production of our products. In the next few years, we will focus on developing innovative products, expanding our categories, manufacturing more of our products in India and increasing our sales.
What is Lapcare’s future roadmap in India in terms of new launches, expansion, turnover etc? This year our objective is to attain Rs. 650 crore turnover in the Indian market with healthy profits. We recently entered into the audio, hearable, and wearable market with our latest launch of Portable Bluetooth speaker LBS-004 to gain the trust of our customers in these categories as well.