Lava announced the launch of the world’s first smartphones – MyZ – that can be customised and even upgraded to suit the customers’ requirement. MyZ is uniquely designed to allow customers to customize their smartphone to suit their needs, before purchase (being called as My-Z). The phone can also be upgraded post purchase (being called as Z-Up). These smartphones can be customised in 66 unique ways with options of increasing or changing RAM, ROM, front camera, rear camera(s) and even the colour of the phone. This is unprecedented in the 25-year history of the phones in the world.
In a move that will redefine the smartphone industry and its use by customers, Lava announced this unique ‘Made-to-Order’ concept for smartphones which will allow customers to choose between a 2GB, 3GB, 4GB or 6GB RAM, and mix & match it with 32GB, 64GB & 128GB ROM in a combination of your choice. Further you can choose between a dual (13+2MP) or a triple rear camera (13+5+2MP), an 8MP or a 16MP selfie camera. You can also select a color of your choice, your own version of Lava’s Z series – and your MyZ is ready.
We are proud to announce the artwork of our young and passionate R&D and design team from India, which made Lava the first ever company in the world to accomplish such a unique milestone. This concept, apart from fulfilling the consumer’s needs, will also make Lava a very nimble and efficient company in upstream and down-stream supply chains, said Sunil Raina, President and Business head, Lava International. Soon, even retailers & trade can build phones as per their customer’s choice, he added.
Innovative customisation doesn’t stop here. Lava has solved a yet another major pain point of the consumers. As the usage pattern of the consumer changes, they want to upgrade their phones with a higher RAM/ROM specification. At that time the consumer is left with no option but to buy a new phone with a higher feature set and is forced to spend the full cost of a new phone. This will no longer be the case.
With Lava’s Z -up, customers can upgrade their phone’s RAM and ROM by visiting a Lava service centre. For on-the-spot upgrade, customers can pre-book their appointment at a service centre near them. Upgrading phones will be possible, by paying only an incremental charge for upgraded components.
MyZ & Zup series is powered with a MediaTek Helio G35 Octa core processor and will have a stock android 10 user interface for a Bloatware free pure Android experience. On the hardware front, the phone will have a water drop notch, HD+ display of 6.5″ (16.55 cm) with Corning Gorilla glass 3 protection. The phone ships with a large 5,000 mAH battery ensuring all day long usage and comes with a Type-C charging port. The complete range is Military Grade certified for ruggedness.