LAVA launches world’s first non-internet based digital payment solution

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LAVA International Limited, one of the leading Indian multi- national companies in the mobile handset industry, today introduced LAVA Pay app- an innovative digital payment solution that does not require internet connectivity. The app comes with the highest security standards and enables Feature Phone users to conduct digital transactions in a simplified manner.

The Lava Pay app will come pre-installed in company’s all upcoming feature phones. Existing Lava customers can get this application installed in their current phones by visiting any of the 800+ service centres in the country. The LAVA Pay app comes with a simple user- interface that has been designed keeping in mind the profile of the users. In order to send or pay money from the app, the users have to simply enter the phone number of the receiver, payment amount and the transaction Pass Code. Once the transaction is complete, both the sender and the receiver will receive an alert immediately.

Commenting on the development, Mr. Tejinder Singh, Head-Product, Lava International said, “India has roughly 500 million feature phone users, however, most of these users still do offline financial transaction for lack of internet connectivity on their phones. Lava Pay is the first solution for digital financial transactions without the requirement of internet connectivity. The fully secure Lava app with a very simple UI for ease of transactions is aimed at empowering feature phone users by eliminating the need of carrying cash all the time. We are hopeful that this non-internet payment solution will be well-accepted in the  market and change the way feature phones users conduct transactions in future. Lava Pay is our contribution to help boost Digital India initiative of the Government as well as bringing financial inclusivity for a large population of the county. ”

Furthermore, the LAVA app enables users to check their account balance with a single step. The configuration process on the app is quick and easy. The users can also visit their nearest bank to configure application and start transacting. Once registered, the users will experience the convenience of having a mobile bank, enabling them to make swift and secure transactions.

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