India’s largest online marketplace, Snapdeal expanded its partnership with LeEco, with the launch of the second-generation Superphone Le 2 on its platforms. Snapdeal also announced a special 10% instant cashback for American Express card users and a flat INR 500 off for other card users, in the Le 2 sale beginning 15th December. LeEco is also offering a free membership worth INR 4990 for all customers, as part of the offering.
Making it easier and faster for customers to access the products, Snapdeal will be providing value added services like next day delivery through Snapdeal Gold across over 2000 pin-codes and easy mobile exchange across over 30 cities. This association will also help LeEco to further widen its reach in tier-2, tier-3 towns spread across Uttar Pradesh, Bihar, West Bengal, North East, where Snapdeal is the undisputed market leader. Snapdeal’s exceptional depth of distribution in smartphone segment has been critical in driving sales of over a million smartphones such as Le Max 2, Redmi Note 3, Samsung J series, iPhones during festive season.
Commenting on the partnership, Vishal Chadha, Vice President – Market Development, Snapdeal, said, “We are thrilled to strengthen our partnership with LeEco, extending the popular brand’s reach to over 6000 towns and cities, through our marketplace. As part of our commitment to the vision of Digital India, we are keen to bring our consumers access to compelling technology products at great value. With Le 2, we are confident that this newest addition to our smartphone assortment will be well received by our customers.”
Commenting on the announcement, Atul Jain, COO, Smart Electronics Business, LeEco India, said, “We had a very successful partnership with Snapdeal when we collaborated with them for the first time for our Le Max2, during the festive sales. Further to the tremendous user response on their platform, we are delighted to announce that we’re taking forward our partnership with them, this time for Le 2. Our second-generation Superphone Le 2 has broken numerous sales records and has emerged as a user favorite on other platforms on various occasions. This association will ensure that our Le 2 is more easily accessible to users and we’re confident that it will continue to win more hearts as we go along”.
Priced at INR 11,999, Le 2 by LeEco is an extremely impressive addition to the Sub-12k category, given its superior specifications and unique offerings. Le 2 is the best-selling mobile phone for the brand which launched in India in 2016 and has become the fastest growing brand in less than 12 months.
Le 2 packs a full metal unibody and is backed by the powerful Octa-Core Qualcomm ® Snapdragon ™ 652, one of the fastest processors in this price segment. This ensures a smooth and seamless experience on the smartphone while multi-tasking on-the-go. The Superphone also comes with 3GB of RAM and 32GB of on-board storage, giving users enough space to store all their favorite pictures, music, games and more. Additionally, the next generation Superphone from LeEco comes with USB Type-C port that also acts as audio port featuring LeEco’s patented CDLA (Continual Digital Lossless Audio) technology, a first in the world. Music lovers are sure to enjoy the electrifying output quality that can beat the best of sound systems. The phone also packs a 16 MP camera for those high-resolution pictures, beautifully capturing all your precious moments.