Lenovo showcased the new and premium YOGA series as a strong step towards redefining and evolving the consumer PC space. Available across a much wider price range, the new YOGA range offers 360 degrees of flexibility with best-in-class features and enviable mobility.
The YOGA brand has been central to Lenovo’s leadership in the fastest growing PC category of convertibles. Launched in 2012, the uber-cool range of YOGA convertibles designed towards perfection has changed the way people use a laptop today. In 2013, the YOGA transcended the category by combining the best features of the laptop and tablet, thus truly becoming a PC+ franchise for Lenovo to cater to millennials. Based on customer-centric design that is not only on the surface but involved intense research on user habits and trends, the YOGA has ever since grown to be a key consumer brand for Lenovo globally and symbolizes the essence of Lenovo’s consumer-centric innovation.
Speaking at the press launch, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “Globally we are the leaders in the consumer convertible PC space. We achieved this by constantly innovating and stretching the boundaries of what a PC stands for. The YOGA franchise is the representation of this consumer-centric design and engineering. We are happy to make the YOGA franchise, through this new line of products, accessible to a much wider audience.”
“The rise of new personal computing experiences, intelligent and connected devices is redefining the relationship between consumers and technology,” said Srinivas Tadigadapa, Director Enterprise Sales, Intel South Asia.